Friday, September 4, 2020

Momentum Essays - Physics, Mechanics, Classical Mechanics, Collision

Force Essays - Physics, Mechanics, Classical Mechanics, Collision Force Preservation of Momentum Kristin Favreau October 26, 1999 Reason: To show that force is moderated in a shut framework by outlining the protection of energy in a flexible crash and an inelastic impact. Strategy: If energy is rationed in a shut framework, the all out force of the framework before impact should approach the absolute energy of the framework after the crash. Strobe photographs will be utilized in the counts that will demonstrate that force is rationed. 1.) Elastic impact: A strobe photograph will be utilized that shows a huge lightweight flyer crushing into a littler lightweight plane which is at first very still. This will make the littler lightweight flyer move and the enormous lightweight flyer will keep on moving too. 2.) Inelastic crash: A strobe photograph will be utilized that shows a lightweight flyer crushing into another lightweight flyer which is at first very still. At the point when they impact the two lightweight flyers will stay together and will move. - The majority, separations and times will be estimated so as to ascertain the forces of the frameworks when crash happens. Information: V = d/t P = m x v 1.) Elastic impact: At the point when Mass Distance Time Velocity Momentum Lightweight flyer A Before Collision .31215 kg .009m .6s .015 m/s .00468 Kg m/s Lightweight flyer B Before Collision .15580 kg 0 m/s 0 Kg m/s Lightweight flyer An After Collision .31215 kg .005m 1.0s .005 m/s .00156 Kg m/s Lightweight flyer B After Collision .15580 kg .011m .6s .018 m/s .00280 Kg m/s 2.) Inelastic crash: At the point when Mass Distance Time Velocity Momentum Lightweight flyer C Before Collision .3105 kg .016m 1.0s .016 m/s .004968 Kg m/s Lightweight flyer D Before Collision .3000 kg 0 m/s 0 Kg m/s Lightweight flyers C+D After Collision .6105 kg .015m 2.0s .008 m/s .004884 Kg m/s Computations: 1.) Elastic crash: Before After Lightweight flyer A .00468 Kg m/s .00156 Kg m/s Lightweight flyer B + 0 Kg m/s +.00280 Kg m/s .00468 Kg m/s .00436 Kg m/s 2.) Inelastic impact: All out force before = Total energy after mv + mv = (m + m ) v (.3105kg x .016 m/s) + 0 = (.3105 kg + .3000 kg) x .008 m/s .0050 Kg m/s = .0049 Kg m/s End: Through investigations with strobe photographs including versatile and inelastic impacts, I had the option to show that energy is contained inside a shut framework. My effectiveness for the versatile crash was 3.54% and my proficiency for the inelastic impact was 1.01 %. Under 10 % of the force was lost in either impact showing a decent examination. The lost force can be credited to the exchange from mechanical vitality to warm vitality. Wellsprings of Error: 1.) The separations estimated in the two strobe photographs were evaluated. 2.) The estimation of time was a normal. % mistake = contrast x 100 aggregate of all 1.) % mistake = .00032 x 100 = 3.54 % blunder .00904 2.) % mistake = .0001 x 100 = 1.01 % blunder .0099

Saturday, August 22, 2020

Not sure Essay Example | Topics and Well Written Essays - 1000 words - 1

Not certain - Essay Example The scene challenges essentialist thoughts regarding sexual orientation and personality issues since Merida sabotages and restricts her family and network that advance the refutation of women’s choice and self-governance. The scene uncovered the double qualification among customary and non-conventional sexual orientation standards and direct. Merida challenges essentialist standards about sexual orientation since she isn't care for common princesses, who love decorating themselves and getting ready for sentiment and marriage. She loathes making herself genuinely alluring to anybody, particularly another man. She even abhors acting and dressing like a princess on the grounds that the tight garments impairs her from moving unreservedly around and doing anything she needs. Figure 1 shows her drooped on the princess’ seat, rather than having the standard great stance of a â€Å"real† woman, as her mom would have underscored. Merida’s poor face and stance break standard sexual orientation manners. Moreover, Merida severely dislikes having no choice in the situations developing before her. Woman Elinor reports the objective of the bolt shooting rivalry. Whoever wins will wed her little girl. Merida shakes her head and looks bleak and blue. See Figure 1. She challenges that she needs a man to strive for her, which in a general sense implies, a man who will end her opportunity and self-rule. Merida is not normal for different princesses who are cheerfully prepared to be hitched. Different princesses will be energized and anxious to meet their rulers, their future spouses. Woman Elinor plans Merida for this phase in her life, yet the last has no tendency for a wedded life. The opposition appears to be a capital punishment to her. Moreover, sentiment generally fills in as a main thrust for princesses. Merida isn't the run of the mill princess at all since sentiment is the keep going thing at the forefront of her thoughts. She needs experience in the forested areas, shooting targets, and riding alone and free. As she extinguishes her irritation, a wanderer hair falls all over. It speaks to her wanderer nature, a nature that opposes heteronormativity. Heteronormativity demands that as a princess, her most noteworthy job in life is to be offered to a sovereign sometime in the not so distant future. She restricts heteronormativity since she wouldn't like to get hitched and lose her valuable opportunity. Merida needs to possess her life, including her choice for marriage. Figure 1: Sullen and Dejected Merida Aside from investigating the sharp difference among conventional and non-customary sex standards, the scene delineates a youthful woman’s battle in characterizing new sexual orientation personality relations. Merida slights the conventional association among sexual orientation and personality, where she is relied upon to be, a customary lady, yet a princess who will protect conventional between tribe marriage custo ms. The scene shows that the network by and large indiscriminately follows sexual orientation standards and conventional traditions. Ladies, specifically, trust in the sentimental idea of the opposition. At the point when the vain sovereign is appeared, some of them swoon and experience passionate feelings for him. These individuals speak to ladies who strengthen customary sexual orientation standards and character, where they permit their general public shaped womanhood to direct their inclinations and predeterminations. Merida is not the same as them. She contradicts the customary sexual orientation personality relationship by opposing conventions and sex jobs. Figure 1 proposes that she isn't somebody who will acknowledge her destiny too without any problem. She won't be compelled to wed anybody, just

Principles of Accounting for Ethics- MyAssignmenthelp.com

Question: Examine about thePrinciples of Accountingfor Ethics in the Future. Answer: Bookkeeper Skills and Ethics in the Future The fate of the bookkeepers would increasingly entangled, mind boggling and commonplace since they would be required progressively inventive, dynamic and successful aptitudes and morals so as to perform different capacities identified with examining, bookkeeping, and budgetary. Moreover, it is additionally critical to realize that, the future would be unsure for the bookkeeping individuals and they need to play out various testing assignments and capacities in progressively confounded business condition. For instance, later on, there would be tight rivalry, up-degree in the innovation, changes in the bookkeeping rules and gauges, increasingly serious and globalized economy. These variables would influence and power the bookkeepers to gain diverse bookkeeping aptitudes and morals. For instance, later on, the bookkeepers would need to follow Technical and moral skills so as to play out their undertakings. It implies they need to lead their budgetary and furnishing capacities by charact erizing explicit measures. Similarly, they need to keep up the best expectations of uprightness, freedom and distrust later on (Lobo, and Zhao, 2013). Aside from this, the future would likewise implement the bookkeepers to turn out to be increasingly insightful. For example, with the assistance of the insight capacity, the bookkeepers would need to pick up profundity information so as to take care of progressively muddled issues. They would need to think deliberately and emphatically so as to lead their capacities later on. The future would likewise require greater imagination by the individual bookkeepers with the goal that they might utilize existing information and data in the new circumstance to defeat the bookkeeping issues or difficulties. Alongside this, it is additionally essential to realize that, the bookkeepers would need to concentrate on turning out to be increasingly more passionate knowledge so as to control and oversee entangled gauges and standards in the zone of bookkeeping (Humphrey, 2008). In addition, mechanical headway later on would likewise drive the bookkeepers to be increasingly inventive and computerized remainder. It implies they would need to take a shot at the new and inventive innovations by supplanting the current. For instance, the bookkeepers would need to mindful about the applications, ideas, jobs and standards of rising computerized innovations later on and they need to lead their practices and job according to the innovation (Riahi-Belkaoui, 2004). Simultaneously, it would be progressively basic and significant for the bookkeepers to carefully and successfully receive the moral implicit rules, rehearses, gauges, standards and arrangements in leading their bookkeeping capacities. Moreover, because of the tight rivalry and exceptionally globalized economy later on, the bookkeepers would need to improve their capacity to get to and envision the up and coming patterns precisely and viably by extrapolating existing patterns and realities, and filling the h oles by deduction creatively (Libet, 2002). In addition, in the Morden universe of advancements, the bookkeepers would likewise need to improve the dynamic and circumstance taking care of abilities adequately. For case, the future would require to successfully and satisfactorily comprehend the necessities, needs, desires, and want of client in directing of bookkeeping exchanges and getting ready fiscal summaries. In any case, these future abilities would be increasingly advantageous, viable, important and noteworthy for the bookkeepers. For instance, by procuring these abilities and moral information, they would have the option to satisfy their drawn out destinations and everyday capacities according to the authoritative approaches and principles. In addition, these future aptitudes would likewise give critical chances to the bookkeepers in getting to the present market patterns and circumstances. They would have the option to more fulfill their client and inner outside partners (Hodge, Kennedy, and Maines, 2004). Then again, these abilities would permit them to take vital choices to defeat different confounded business choices. Similarly they will have the option to work in any sorts of business circumstance. Simultaneously, these abilities would likewise help the bookkeepers in improve their present information and aptitudes. Besides, these aptitudes would likewise improve their capacity to viably contend in the market. For instance, they would have the option to see how to accomplish serious extension or points of interest from the more serious and globalized economy. In general, it tends to be said that, the bookkeepers should concentrate on improving their future bookkeeping aptitudes so as to achieve their targets successfully (Porter, and Norton, 2008). References Hodge, F. D., Kennedy, J. J., and Maines, L. A., (2004). Does look encouraging innovation improve the straightforwardness of budgetary announcing? The Accounting Review 79 (3), pp, 687703 Humphrey, C., (2008). Examining research: A survey over the disciplinary partition. Bookkeeping, Auditing Accountability Journal 21 (2), pp, 170 203. Libet, B., (2002). The planning of mental occasions: Libets trial discoveries and their suggestions. Cognizance and Cognition 11 (2), pp. 291299. Lobo, G. J., and Zhao, Y. (2013). Connection between review exertion and money related report errors: Evidence from quarterly and yearly repetitions. The Accounting Review, 88(4),pp, 1385-1412. Watchman, G., and Norton, C. (2008). Budgetary Accounting: The Impact on Decision Makers (6thed.). USA: Cengage Learning. Riahi-Belkaoui, A. (2004). Bookkeeping Theory. USA: Cengage Learning EMEA.

Friday, August 21, 2020

Free Essays on Hamel As A Tragic Hero

Hamlet as a catastrophe In Shakespeare’s play Hamlet the inquiry on climate or not it falls into the class of a catastrophe. â€Å"Tragedies describe a person's ruin; they for the most part start high and end low (1)†. Concurring Aristotle a catastrophe is a play that ha a starting center and an end; a solidarity of spot and time; a sad legend who experiences peripetia and anagnorisis. The main issue of in the case of something is delegated a disaster is whether it contains a distinctive start, center and an end. The play at an early stage uncovers that Hamlet’s father was slaughtered and he considers how to approach looking for vengeance. The center of the play is recognized as the Hamlets â€Å"mouse trap,† getting Claudius right where he needed him. The end is recognized as Hamlets terrible imperfection prompting an incredible finish however not until Claudius, Leartes, and Gertrude are for the most part dead. (Act v scene ii) The following part of an exemplary catastrophe is an unfortunate saint. A deplorable saint is somebody who prompts his/her ruin because of a sad imperfection. Hamlet’s sad imperfection is that he over examinations/considers some solution for his father’s murder all through the play. This imperfection predominately demonstrated whenever Hamlet has an ideal chance to execute Claudius while he is asking (Act III scene iii), however Hamlet chooses to consider it. Hamlet establishes that in the event that he murders Claudius while he is asking, that will send him to paradise. Along these lines, Hamlet chooses to trust that Claudius will sin, and afterward murder him, sending him to damnation. This chance to hold up goes to be a terrible one that sends Hamlet into his own spiraling defeat. Another part of an exemplary disaster is the grievous legend must experience peripetia or inversion of occasions. Hamlet encounters peripetia on his journey to England with Rosencrantz and Guildenstern. On the journey over, Hamlet discovers his execution order with his name on it to be conveyed to England. Hamlet, being the scholar he is, chooses to re-compose I... Free Essays on Hamel As A Tragic Hero Free Essays on Hamel As A Tragic Hero Hamlet as a catastrophe In Shakespeare’s play Hamlet the inquiry on climate or not it falls into the class of a disaster. â€Å"Tragedies relate a person's ruin; they as a rule start high and end low (1)†. Agreeing Aristotle a catastrophe is a play that ha a starting center and an end; a solidarity of spot and time; a lamentable legend who experiences peripetia and anagnorisis. The principal issue of in the case of something is named a catastrophe is whether it contains a distinctive start, center and an end. The play at an early stage uncovers that Hamlet’s father was executed and he considers how to approach looking for retribution. The center of the play is recognized as the Hamlets â€Å"mouse trap,† getting Claudius right where he needed him. The end is recognized as Hamlets lamentable defect prompting a mind-blowing finish yet not until Claudius, Leartes, and Gertrude are on the whole dead. (Act v scene ii) The following part of a great disaster is an appalling legend. A deplorable saint is somebody who prompts his/her defeat because of an unfortunate defect. Hamlet’s shocking defect is that he over examinations/contemplates some solution for his father’s murder all through the play. This defect predominately demonstrated whenever Hamlet has an ideal chance to slaughter Claudius while he is asking (Act III scene iii), yet Hamlet chooses to consider it. Hamlet verifies that on the off chance that he executes Claudius while he is imploring, that will send him to paradise. Hence, Hamlet chooses to trust that Claudius will sin, and afterward execute him, sending him to hellfire. This chance to hold up goes to be an awful one that sends Hamlet into his own spiraling destruction. Another part of an exemplary catastrophe is the deplorable legend must experience peripetia or inversion of occasions. Hamlet encounters peripetia on his journey to England with Rosencrantz and Guildenstern. On the journey over, Hamlet discovers his execution order with his name on it to be conveyed to England. Hamlet, being the scholar he is, chooses to re-compose I...

Thursday, July 16, 2020

New Harmony

New Harmony New Harmony, town (1990 pop. 846), Posey co., SW Ind., on the Wabash River; founded 1814 by the Harmony Society under George Rapp. In 1825 the Harmonists sold their holdings to Robert Owen and moved to Economy, Pa., where their sect survived into the early 1900s. Owen established a communistic colony in New Harmony that gained prominence as a cultural and scientific center and attracted many noted scientists, educators, and writers. Dissension arose, and in 1828 the community ceased to exist as a distinct enterprise, although the town remained an intellectual center. The nation's first kindergarten, first free public school, first free library, and first school with equal education for boys and girls were all established there. Some 25 Rappite buildings remain in New Harmony. See studies by K. J. Arndt (rev. ed. 1972) and W. E. Wilson, (1984). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclop edia articles on: U.S. Political Geography

Wednesday, June 24, 2020

Persuasive Essay Topics 5 Hints To Help You Choose

Natural Therapies Institute 5 Simple Tips That Explain How to Find Persuasive Essay Topics Students enjoy their experience of writing persuasive essays when they choose topics which are relatable and provide scope for presenting their opinions and views on the subject, which is close to their heart. They derive this quality of turning out a persuasive essay by learning from their own personal experiences, when they were hooked up in a spot and the situation demanded them to butter up adults, for example parents or teachers, to escape getting nagged by them. Be it for seeking permission from parents to watch a movie or skip their study program, persuasion is a useful tool of finding means to get it their way, either by hook or crook. This situation may involve notoriety, but while writing a persuasive essay in order to convince the reader about your stand, it requires a solid argument to debate on a topic and consider its pros and cons while explaining your stand. Therefore, finding a suitable topic becomes a primary criteria to begin with the process of persuasion, practice of diplomacy or when the situation demands, even baffling the readers into accepting your opinion. As the famous quote says, â€Å"If you cannot convince them, confuse them†. On a serious note, some important advice on finding a persuasive essay topic are given below to help you build a strong argument without sounding demanding or too dogmatic: ADVICE 1: Jot down in a chart the ideas and topics that were shared with the class. Revisiting the chart may glow a bulb in your head to find the apt topic or a related idea, which makes for a good persuasive argument. Save these topics for persuasive essays. ADVICE 2: Discuss to squeeze out different perspectives. Initiate discussions with people around you to broaden your perspective and explore deeply into the vast ocean of topics that provide sufficient scope for persuasion. Try discussing it with a friend by presenting an opinion, which contradicts their views and try to persuade them into agreeing with your ideas. If this demo works, then so will your persuasive essay, based on the probability scale of intellectuals whom you tried to convince prior to writing the essay. ADVICE 3: Brainstorm your ideas by looking for resources which provide suitable ideas in finding persuasive essay topics. While doing this, do not forget to skim through your own notebooks which may end up being the best resource just like the underdogs who manage a win in the football match. Also, personal experience on the topic makes it easier to persuade others. Many ideas and opinions may strike, which you may find relatable like capital punishment, lowering age for acquiring driving license, encourage women in the army or combat exercises, gun control, etc. These topics can offer an olive branch for persuading your critics on the issues. ADVICE 4: If finding a topic is difficult, then break down your ideas to persuade specific groups like women’s group, government authorities, judicial system, teachers, friends, parents, adults, etc., and then choose relevant topics, which relate to them. ADVICE 5: Stay updated on current events. Just a small effort to switch on the TV can provide you with a burning issue or an idea which offers fodder for your persuasive essay writing. Even skimming the newspaper and magazines can provide many ideas, which you can throw it open for discussion.Expert admission essay writing service - get your essays written by professional application essay writer.

Thursday, May 21, 2020

Essay about last words of Christ - 880 Words

JESUS LAST WORDS ON THE CROSS The seven last words of Jesus on the cross demonstrate both his humanity and his divinity, and capture the last moment Jesus went through to gain our forgiveness. 1. Father forgive them, for they know not what they do: (Luke 23:34) Forgiveness for those who arrested condemned and executed Jesus†¦but also forgiveness those who drove the nails into the hands of Jesus, and those who mocked him. It is amazing to see the boundless mercy of Jesus. The first words He utters when he goes onto the Cross are words of forgiveness. This echoes what Jesus feels today when he looks down upon us and says the same words of forgiveness nbsp;nbsp;nbsp;nbsp;nbsp; Parallel verse: Matt 5:44 Love your enemies, bless those†¦show more content†¦This shows it is never too late to turn to Christ. Even in His (Jesus) misery, he had mercy on this criminal Parallel verse: Hebrew 8:12 â€Å"For I will be merciful to their unrighteousness, and their sins and lawless deeds I will remember no more† 3. Woman behold your son!†¦Behold your mother!: (John 19:26-27) In the midst of all His pain, Jesus understands his mother Mary’s pain of watching her son being crucified, he understands this and tells John, his beloved disciple to care for her. The term woman at that time is a term of dignity and affection. Jesus is symbolically establishes Mary as the mother of all faithful disciples. Jesus first thinks about forgiving other, then about accepting a sinner, then about family—shows how much He cares for others, and how we should too. Parallel verse: 1Timothy 5:8 4. My God, My God why have You forsaken Me: (Matt 27:46) Now the whole earth is dark, and we hear a voice crying out! Jesus says â€Å"Eloi, Eloi† which has the same meaning but in the Syrian language. This shows the seriousness of sin committed by humankind, and this sin dictated Jesus to take the guilt upon Him and crucifying sin. This does not mean God has forgotten Jesus; it shows God allowed Jesus to suffer and bear sin. Also, Jesus is referring to Psalm 22; at that time, psalms weren’t known by the number, but by the opening verse. The whole psalm is a prophecy of all events on good Friday. Parallel verse: (Psalm 22:1) â€Å" My God, My God why have you forsakenShow MoreRelatedThe Presence Of God And Of Christ Jesus1208 Words   |  5 PagesIn the presence of God and of Christ Jesus, who will judge the living and the dead, and in view of his appearing and his kingdom, I give you this charge: 2 Preach the word; be prepared in season and out of season; correct, rebuke and encourage—with great patience and careful instruction. 3 For the time will come when people will not put up with sound doctrine. Instead, to suit their own desires, they will gather around them a great number of teachers to say what their itching ears want to hear. 4Read More The Eucharist Essay examples1165 Words   |  5 Pagesto Jesus command at the Last Supper, â€Å"Do this in remembrance of me.† In the Orthodox and Roman Catholic churches, and in the Anglican, Lutheran, and many other Protestant churches, it is regarded as a sacrament, which both symbolizes and effects the union of Christ with the faithful. Baptists and others refer to Holy Communion as an â€Å"institution,† rather than a sacrament, emphasizing obedience to a commandment. Traditionally, Jesus command to his disciples at the Last Supper to eat the bread andRead MoreImportance Of Allusions In Catcher In The Rye975 Words   |  4 PagesAllusions are significant messages hidden within the words, to help the reader relate and make connections to help them understand with deeper meaning, or to foreshadow in some cases. They stimulate the author’s ideas and associations in the reader’s mind with a few words, being a slight hint. Allusions add a deeper layer of understanding because if the reader understands the allusion, the reader starts to see the story or topic in a different way than portrayed in the story but still with the sameRead MoreWhat is The Eucharist?1467 Words   |  6 Pagesknowledge of Passover. The symbolism of both rituals is deeply entwined; we remember, give thanks, worship, and renew our covenant with God. Jesus instituted the Eucharist at the Last Supper. Although scholars are uncertain as to whether the Last Supper was the Passover meal, it â€Å"took place in the atmosphere of the Passover† . The Last Supper added a new dimension to the Jewish ritual meal, â€Å"in terms of what (or better who) was celebrated† . Jesus asked the disciples to â€Å"do this in memory of me† (1 Cor 11:24Read MoreSermon Outline on Victory1004 Words   |  5 Pagesover * Forever, perpetually II. 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As always thank you for allowing us to share a small portion of your Sunday Morning.   As I reflect on the this day, the last day of the first month of the new year, I marvel at the thought that God has blessed me to have the great privilege of sharingRead MoreSacraments of Initiation and Rituals in the Catholic Church1329 Words   |  5 Pages28:19). If this ritual were to be done traditionally (as a baby/child), in the ceremony parents renew their own commitment to Christ in the Church, and pledge to live out the ways of Christ in their daily lives. Godparents are also involved in the child’s process and are people who have agreed to assist and support the parents in leading the child into the ways of Christ on behalf of the community of believers into which the child is being baptised. For this reason, godparents must be members ofRead MoreObservation Report #4. 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Monday, May 18, 2020

Goal Setting Theory - Free Essay Example

Sample details Pages: 6 Words: 1813 Downloads: 2 Date added: 2017/09/16 Category Psychology Essay Type Argumentative essay Tags: Motivation Essay Did you like this example? Introduction This essay will explain the goal setting theory. I will review theories related to goal setting. Then I will apply the theories to a work example. Lastly, I will provide recommendations based on the theories. Literature review: Goal setting is a theory of motivation, which may give employees a sense of purpose, challenge, and meaning to their work as well as a sense of accomplishment (Latham 2007, p. 62). Effective goal setting has according to Medlin and Green (2009, p. 952) been a driver of performance for decades. Latham and Locke (1990, p. 261) states that goals direct attention to the activity specified by the goal and simultaneously away from goal-irrelevant activities. The core finding of goal setting research is that specific high goals when accepted, lead to higher performance than no goals or vague goals (Latham 2007, p. 53). The importance of the goal to the individual and self-efficacy (i. e. self-confidence that the goal for a specific task is att ainable) influences the commitment of an individual to a goal (Latham Locke, 2007, p. 291). However, if there is no commitment to the goal, no motivational effects will occur from goal setting (Slocum, Cron and Brown, 2002, p. 77). According to Latham and Locke (1990, p. 95) goals motivate individuals to be persistent, and challenging goals inspire the individual to be determined in not settling for less than could be achieved. Furthermore, goals can affect performance indirectly by motivating the individual to develop task specific strategies (Latham Locke, 1990, p. 261). Goals are moderated by ability, goal commitment, feedback in relation to goal pursuit, the complexity of the task, and situational factors (e. . , presence of needed resources) (Latham Locke, 2007, p. 291). An employee’s motivation is according to Latham and Locke (2007, p. 291) affected by specific challenges and demands such as high goals. However, people automatically use the knowledge and skills t hey have already acquired that are relevant to achieve the goal (Latham Locke, 2002, p. 707). In the absence of knowledge or ability, setting a specific high goal can have a negative effect on a person’s performance (Kanfer Ackerman, 1989, p. 661). A learning goal should be set rather than an outcome goal when the knowledge or skill for attaining the goal is unknown (Latham Locke 2007, p. 293). A situational constraint to effective goal setting is environmental uncertainty, which might be due to unavailable information in order to set efficient outcome or learning goals (Seijts Latham, 2001, p. 292). In order for goals to affect performance, Erez and Zidon (1984, p. 77) state that there must be commitment to the goals, that is, employees must be truly trying to attain them. One important factor that facilitates goal commitment is the belief that the individual are able to attain the goal (i. e. , high self-efficacy), and the importance of the outcome that they expec t as a result of working to attain the goal is yet another important factor (Locke Latham, 2002, p. 707). An employee’s success in achieving challenging but attainable goals is associated with positive and valued (high-valence) outcomes (Fried Slowic, 2004, p. 406). Examples of internal outcomes are a sense of accomplishment, escape from feeling bored or useless, and proving oneself. External outcomes are for example, higher income, job security, and opportunities for promotions. The higher the importance of these expected outcomes for the person, the higher the goal commitment to attain it (Latham, 2007, p. 185). Locke and Latham (1990, p. 242) suggest that when feedback allows performance to be tracked in relation to one’s goal, goal setting is more effective. When people find they are below target, they normally increase their effort or try a new strategy (Matsui, Okada, Inoshita, 1983, p. 10). If the employees do not know how they are doing, it is difficult f or them to adjust their performance strategies to match what the goal requires (Locke Latham, 1990, p. 242). When the goal is set, it is the person’s perception of how well he or she will perform, that will determine the level of performance, hence the importance of one’s self efficacy (Latham, 2007, p. 82). According to Lee and Bobko (1992, p. 364) a goal is perceived to be less difficult when a person’s self-efficacy is high. Also, people with high self-efficacy adjust their level of performance to negative feedback more effectively than do people who have low self-efficacy. Allowing employees to participate in goal setting lead consistently to higher level of commitment as participation generally make the goals more important to the individual, and the goals would be set based on previous performance and current knowledge (Latham Locke, 1990, p 109). The employee will usually have a higher self-efficacy and therefore perform better than those who do not participate in setting the goals (Locke, 2002, p. 08). Example In a previous job, I was given a specific outcome goal, which consisted of selling a certain amount of cell-phones in a day. I received a fixed salary regardless if I reached the goal or not. A situational constraint of having few customers made me incapable of reaching the goal. In addition, I had little knowledge of the products I was supposed to sell, as I had only been working for a few weeks. I experienced lack of motivation and commitment to the goal I had been given. According to Latham (2007, p. 176) goal setting without adequate knowledge is useless (i. . , unless the individual know how to attain a goal, there will be no commitment). When learning rather than motivation is required to master a task, setting an outcome goal can have a detrimental effect on performance and a decrease in self-efficacy (Latham Locke, 2007, p. 293). People with low self-efficacy are unlikely to commit to a high goal (Latham Locke 2007, p. 291). I had low self-efficacy and no commitment due to the lack of ability and knowledge to perform the goal I was given. This is consistent with the theory where Woofford, Goodwin, and Premack (1992, p. 95) state that when commitment is lacking, goals have little or no effect on behavior. The goal I was given was unrealistic, therefore I ignored there even was a goal. Goals that are perceived as difficult are less likely to be accepted than easy goals (Latham Locke, 1990, p. 259). As learning was required to master the task, it is consistent with the theory that the given outcome goal had detrimental effect on my performance (i. e. , Seiits Latham 2001, p. 292). Latham (2007, p. 92) states that high dissatisfaction occurs when rewards are perceived as unfair. I got de-motivated and felt no commitment to the organization as there was no reward or high-valence outcome if the goal was achieved. Moreover, I was not committed to the goal I was given, hence feedback became irrelevant and ineffective, and this is where it breached the theory (i. e. , Matsui, Okada, Inoshita 1983, p. 410). Recommendation: First of all, due to the lack of ability and knowledge to perform the given goal, a specific difficult learning goal should have been set rather than an outcome goal. A specific outcome goal should be set only when people have the required knowledge or ability (Latham, 2007, p. 8). By ensuring adequate training, strategy development or task instructions, the employees would have the accurate knowledge and ability to perform the given task; self-efficacy might increase, which in turn enhances goal commitment and performance (Bandura Locke, 2003, p. 94). Second, an alternative for managers to assigning an appropriate goal is to allow employees to participate in setting them (Latham Locke, 2002, p. 707). Generally, employees will set goals based on previous performance and current knowledge, which usually lead to a higher self-efficacy and better perfo rmance (Latham Locke, 1990, p 109). Also, people with high self-efficacy will typically set higher goals upon attainment than those with low self-efficacy (Latham Locke 2007, p. 291). Third, a reward such as monetary incentives may be used to enhance goal commitment. Employee satisfaction will derive, in part, from giving employees personally meaningful work that they are capable of handling and, in part, reward good performance (Locke and Latham 1990, 267). Other rewards such as gift cards, competition of being â€Å"employee of the month† and flexible working hours is examples, which could enhance goal commitment. Fourth, the manager should take social constraints into consideration prior to the goal setting. Here, as few customers visited the store, it was literally impossible to sell enough products to reach the given goal. The goal should be achievable for the reason that employees will only commit to a goal if they have the ability and knowledge to attain them ( Latham Locke, 2002, p. 707). Fifth, the manager should try to convince the employee that attaining the goal is important, communicate an inspire vision and be supportive (Latham Locke, 2002, p. 707) References: Bandura, A. Locke, E. A. (2003). Negative Self-Efficacy and Goal Effects Revisited. Journal of Applied Psychology, 88(1), 87-99. Retrieved April 12, 2010, from the EBSCOhost database. Erez, M. , Zidon, I. (1984). Effect of Goal Acceptance on the Relationship Of Goal Difficulty to Performance. Journal of Applied Psychology, 69(1), 68-78. Retrieved February 4, 2010, from the EBSCOhost database. Fried, Y. , Slowik, L. H. (2004). Enriching Goal-Setting Theory with Time: An Integrated Approach. Academy of Management Review, 29(3), 404-422. Retrieved April 2, 2010, from the EBSChost database. Kanfer, R. , Ackerman, P. L. (1989). Motivation and Cognitive Abilities: An Integrative/Aptitude-Treatment Interaction Approach to Skill Acquisition. Journal of Applied Psychology, 74 (4), 657-690. Retrieved April 15, 2010, from the EBSChost database. Latham, G. P. , Locke, E. A. (1990). A Theory of Goal Setting Task Performance. Englewood Cliffs: Prentice Hall. Latham, G. P. , Locke, E. A. (2007). New Developments in and Directions for Goal-Setting Research. European Psychologist, 12(4), 290-300. Retrieved April 15, 2010, from the EBSCOhost database. Latham, G. P. (2007). Work Motivation: History, Theory, Research, and Practice (Foundations for Organizational Science). Thousand Oaks: Sage Publications, Inc. Locke, E. , Latham, G. P. (1990). Work Motivation and Satisfaction: Light at the End of the Tunnel. Psychological Science, 1(9), 240-246. Retrieved April 2, 2010, from the EBSChost database. Locke, E. A. , Latham, G. P. (2002). Building a Practical Useful Theory of Goal Setting and Task Motivation. American Psychologist, 57(9), 705-717. Retrieved April 1, 2010, from the EBSChost database. Lee, C. , Bobko, P. (1994). Self-Efficacy Beliefs: Comparison of Five Measures. Journal of Applied Psycology, 79(3), 364-369. Retrieved April 15, 2010, from the EBSCOhost database. Matsui, T. , Kakuyama, T. , Onglatco, M. L. (1987). Effects of Goals and Feedback on Performance in Groups. Journal of Applied Psychology, 72(3), 407-415. Medlin, B. , and Green Jr, K. W. (2009). Enhancing performance through goal setting, engagement, and optimism. Industrial Management Data Systems, 119(7), 943-956, from the Emerald database. Seijits, G. H. , Latham, G. P. (2001). The effect of distal learning, outcome, and proximal goals on a moderately complex task. Journal of Organizational Behavior, 22(3), 291. Retrieved April 15, 2010, from the ProQuest database. Slocum Jr, J. W. , Cron, W. L. , Brown, S. P. (2002). The effect of goal conflict on performance. Journal of Leadership Organizational Studies , 9(1), 77-89. Retrieved April 15, 2010, from the ProQuest database Wofford, J. C. , Goodwin, V. L. , Premack, S. (1992). Meta-Analysis of the Ante cedents of Personal Goal Level and of the Antecedents and Consequences of Goal Commitment. Journal of Management, 18(3), 595-615. Retrieved April 12, 2010, from the ProQuest database. Don’t waste time! Our writers will create an original "Goal Setting Theory" essay for you Create order

Wednesday, May 6, 2020

Listening Is The Conscious Processing Of Auditory Stimuli...

Developing Interpersonal Skills Listening Listening is the conscious processing of auditory stimuli perceived through hearing. According the website skillsyouneed.com, adults spend upwards of 70% of our time in communication, of which 45% is listening. Active listening is essential in the business setting, from communicating with team members, customers or suppliers if you are not paying attention to what is being conveyed, you will miss vital information necessary to make a decision or provide direction. Active listening requires that, the listener rely on more than what they hear. Much of what is conveyed during a conversation is done through gestures, facial expression, vocal inflection, pitch, or other non-vocal actions. In marketing, part of understanding what to build or add as new features to an existing product is gaining insight from the customer through in depth interviews, and focus groups. If you do not know what should be done to prepare the environment and yourself for the interview or focus group, you wi ll likely miss valuable information that would affect your product enhancement or development decision. For more on the topic of active listening, visit: †¢ http://www.skillsyouneed.com/ips/listening-skills.html †¢ https://www.mindtools.com/CommSkll/ActiveListening.htm Assertiveness Assertiveness is the quality of being self-assured and confident with being aggressive. Being assertive is important in the business setting as it permits you to convey yourShow MoreRelatedEssay on Early vs Late Selection Models of Attention2044 Words   |  9 Pagesa review of some of the most influential theories of selective attention will be compared those of Broadbent (1958) Treisman (1964) and Deutsh Deutsh (1970). It will be considered how well these models describe the mental processes involved in auditory attention and aid our understandings of how we can selectively attend to information within our environments. Before we begin to examine some of the theories explaining attention it would be appropriate to offer a definition what it refers toRead More Viewers Perceptions of On-Air Cursing Essay6162 Words   |  25 Pagesno effect on either program liking or perceptions of realism; however, bleeping decreased perceptions of the programs offensiveness, and increased viewers perceptions of profanity frequently estimates. Lastly, verbally aggressive participants perceived the program as more realistic, and the language as less offensive ********** The Telecommunications Act of 1996 mandated that broadcasters in the United States adopt program age and content ratings in order to help viewers make program viewingRead MorePsychology Workbook Essay22836 Words   |  92 Pagessociocultural approach? | | Key Terms . Behaviorism-   a theory of learning based upon the idea that all behaviors are acquired through conditioning. Conditioning occurs through interaction with the environment. Behaviorists believe that our responses to environmental stimuli shape our behaviors. Observeable behavior Psychoanalysis-emphasized the influence of the  unconscious mind  on behavior. Freud believed that the human mind was composed of threeRead MoreFactors Affecting Motivation to Learn English25117 Words   |  101 Pagesimmerse and educate their children in the English language. Most of these English-educated Chinese were unable to read and write in Chinese. Many of them are now in their 60s and have retired. The Malaysian Chinese community has gone through a lot of changes through the years. Many of the young Chinese are third generation Malaysians or more. Malaysian Chinese maintain a distinct communal identity as an ethnic, cultural and political people. Mandarin is the lingua franca in most Chinese homes inRead MoreSantrock Edpsych Ch0218723 Words   |  75 PagesConfederation on modern-day Canada. guage skills and cognitive development. However, I The students loved the project and I was able to inte- have also come to realize that as students progress grate many elements of the curriculum into the unit. through the elementary grades the nature and By providing students with opportunities to express design of this play needs to be modified in order to their learning across a number of authentic, playful be developmentally appropriate. For instance, while

Mothers That Work Essay - 1272 Words

The Effects of Working Mothers on their Children nbsp;nbsp;nbsp;nbsp;nbsp;One mother expresses her personal experience and opinion on the effects of her employment on the children â€Å"I am happy to see support for the mom who wants to work outside of the home. By my children seeing me go to work, I am teaching them the values of hard work, commitment, and responsibility. I am also showing them that mothers and fathers share in all responsibilities of raising a family, financial and housework. There is no doubt in either my mind or my child’s that the first priority is each other. Out times together are positive. I have seen too many stay at home moms yelling at their children and worse, the children yelling at their mothers. I do not†¦show more content†¦However, this same study also noted that â€Å"the difference was very tiny and disappeared by the age of 5† (Recer 2). The effect of a working mother on her children has always been a controversial issue that experts have argued for decades. nbsp;nbsp;nbsp;nbsp;nbsp;The book Families that Work assures mothers that â€Å"the change in maternal roles can only have positive effects, helping children to become more responsible and more independent† (Kamerman 8). Children of working mothers often complete some of the tasks that the mother would normally perform. For example many children with two working parents learn more quickly to clean their rooms, fix their own snacks, and pick out their own school clothes. These children also learn to rely on themselves or further research for answers to the night’s homework questions. A study conducted in March of 1979 clearly indicated â€Å"that being assigned chores around the house and yard is a developmental process† (Gerstel 208). This amount of responsibility can teach a child many lessons that he will use for the rest of his life with family and career. nbsp;nbsp;nbsp;nbsp;nbsp;Independence is an important value that children must be taught in order to become successful. An expert in the field of child psychology, J. McCord expresses his beliefs that â€Å"working mothers stress independence training more than do non-working mothers† (Hoffman 145). Independence allows a child or teenager to determineShow MoreRelated To Work or Not To Work, A Sociological View of a Mothers Dilemma3204 Words   |  13 Pages To Work or Not To Work The Dilemma of the Working Mother INTRODUCTION: The discipline of Sociology has long been interested in the study of human behavior. This interest grows from the sociological conception of relationships which distinguish the individual and differentiate him from other members of society. Through the ages, man has been influenced by social interaction and cultural surroundings. 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Microinsurance Free Essays

Research question In the developing countries, people are destitute which can be attributed to the political and economic conditions in addition to the situations in the financial and social sector that inhibit the opportunities available for the development.( Islam and Memun,2005,2006).   Micro credit concept with different mechanisms and practices developed by the microfinance institutions helps to reduce the poverty. We will write a custom essay sample on Microinsurance or any similar topic only for you Order Now The impact of the risks on poor people is such that it inhibits the economic and human welfare to a greater extent. Personal, social, and natural risks that involve high expenditures increase the poverty. Services offered by the formal mechanisms provide more benefits at a lower cost than the services when compared to the services of the informal mechanisms, even though the risk factor reduces the effectiveness of the micro credit. Institution and the borrower are connected by a mechanism which is risk protection or insurance. Many of the micro financial institutions focus on the lender’s part of risk and ignore the risk from the borrower’s side. Improvements in this area will protect the risk of the borrower and alleviate poverty. (Mamun.M.Z). Aim of the study The aim of the present study is to investigate the relationship between micro insurance mechanism and sustainable poverty alleviation among the women of Kiberia of the country Kenya. The study also aims to find out whether there is any relationship between the vulnerability and risk management, and the capabilities of the micro financial institutions to manage the risk effectively. Objectives of the study: Overview of the micro insurance Analysis of the micro insurance practices in Kenya Analysis of the provisions of the different models of micro insurance. Analyze the   performance of the micro financial institutions as providers of micro insurance Investigate the socio-economic and psycho-social aspects of the risk To study the cultural and sociological values and attitudes. Research hypothesis of the study The present study focuses on the link between the micro insurance and poverty alleviation, in addition to focusing on such issues as the policies and regulations of the government of Kenya for insurance in general and micro insurance in particular. Hypothesis-1 Micro insurance and its role in the alleviation of poverty: Insurance designed for the people of low-income group and businesses that is characterized by low premiums and low coverage limits. As with the insurance, micro insurance also functions on the concept of risk pooling but by linking many smaller units to larger structures.   The concept of micro insurance enhances the functions of insurance as well as supports the structures for the improved governance. Similar to the general insurance, micro insurance covers a wide variety of risks that include health risk and the property risk. (Alexander S. Preker et.al, 2002). Thus the micro insurance protects the people of the low income group against certain risks for the payment of regular premiums. In addition to its coverage of expenses against health risks, it can also cover to certain hazards of the business. The main challenge associated with the micro insurance is it has to provide a comprehensive protection that is ideal that could be affordable at low premiums. A mixture of mechanisms will help poor people to manage the risks. The new products and services of micro insurance will definitely help poor people to recover the setbacks. Demand assessment in a right way will help to develop an effective design of the products and services of the micro insurance. Micro insurance is the key for the alleviation of poverty. Hypothesis-2 Filling the gap to provide the coverage for the excluded: Some reports on the market opportunities for the sustainable micro insurance products in Kenya, it was found that only a few mechanisms help to cover the losses. To recover the losses people borrow, rather than drawing the hard earned money from their savings. In the formal insurance mechanisms, the claiming process is burdensome for the people who are illiterate and linkage of the formal insurance to the credit increases the cost of premium. The micro insurance mechanisms are popular in that the terms associated with them are understandable, premium payment systems that are flexible, trust and timely pay outs. Poor people use a mixture of the tools to manage the risks as none of the existing strategies have the ability to provide 100% coverage. Micro insurance can play an important and potential role in filling these gaps. To make the mechanism sustainable and effective, there is a need for the providers of the micro insurance to understand the underlying challenges in the mechanism. It is important to Understand the range and effective of the risk, learning the advantages and disadvantages of these mechanisms in social obligations. Hypothesis-3 Transformation of the micro finance institutions to micro insurance- a new way to fight poverty: microfinance is the humanitarian activity for the welfare of the poor people, a small amount of unsecured loans, provided for the people for the income generation. The efficiency of the micro loan mechanism encouraged to bring this endeavor to a large scale. In many countries legislations were enacted to formalize the activities of this sector. However there are some draw backs associated with the micro finance institutions. (MFI). Lack of knowledge in designing the product is the draw back with MFI’s as these institutions have never attempted the risk calculation and designing matters related to insurance. There are no proper policies of the government that help in giving a scope for reinsurance and work commercially in a full fledged way. There is no specific method available with MFI that can handle the risks effectively, and the MFI’s do not adjust the premiums on par with inflation. The MFI’s perform tasks like sale of products, collection of the premium and pooling the risk. MFI’s are sustainable in their growth due to their good relations with the clients and they are high performers in terms of cash collection and sales of the product, consequently their product designing and risk pooling is very poor. MFI’s are innovators and practitioners and they have a rich experience and professionalism with poor. They have a better knowledge of adopting the strategies and policies to the target group. It has been shown that MFI does can respond the needs of clients for insurance. These institutions have recognized the fact that insurance has the role protecting the client as well as the institution. The MFI’s have an additional source of income that can improve sustainability. Hypothesis-4 Changing the policies of the insurance with the intervention of the government is a key to success: It is important to establish the concept of micro insurance as a market product and the MFI’s as providers of service. There are several avenues in this sector that require the intervention of the government. The government has to design its policies in such a way that it can assist the commercial insures and MFI’s in an agent partner model and design the schemes based on the strengths of the clients. The generic service business market, with the support of the vertical commodity based business service market by enabling an environment set by government regulations and policies that are relevant to the specific markets offered by the government is a key to the success. Hypothesis-5 Poverty in Kenya reflects challenges and complexities in dealing with the alleviation of poverty and making them sustainable: The women comprise around 50% in Kenya and comprise a vulnerable group that faces unique constraints. Most of the women combine domestic activities with the income generating activities and the lack of time dictates their choice of the enterprise. Most of the women that are involved in the small enterprises lack the investment capital. The other constraints include their illiteracy, lengthy beaurocratic procedures to acquire the license, lack of adequate housing, and the limited resources coupled with heavy family responsibilities. Remedial measures by the government and the institutions will not only increase the participation of women in the small micro enterprises but also improves the quality of the life of the household and the economy of the country as a hole. The intervention of the MFI’s with micro insurance designs will help to improve the poor women as well as the institution. Methodology My research studies comprises of quantitative and qualitative studies. Quantitative studies: Data collection is done mostly through direct observation and interviews. Most of my sources for the secondary analysis include books, articles, newspapers and internet. I choose the sources that are mostly of objective nature. I search for some models and methods to adopt them for my research to find out whether there is any correlation between the micro insurance and poverty alleviation. Qualitative study: Data collected from the interviews will enable me to do my qualitative studies in a realistic manner. I will interview the women from the low income group, personnel from banks government offices, financial institutions, insurance companies that are involved in the insurance related matters. These interviews will help me to gain a knowledge on the needs of the women of low income group, and their view on the operations of the institution of the micro insurance. Time to be spent on my research studies The first nine months will be spent to develop the proposal, methodology and literature review. During this time I will allocate my time also to attend the courses relevant to the subject and research methods as per the recommendations of the university. I will spend four to six weeks to obtain data from the interviews and statistical work. I will spend six months time in the slums of kibera for an intensive field work. Application With this proposal I feel I can apply for a research grant for my research studies. References Alexander S. Preker, Guy Carrin, David Dror, Melitta Jakab, William Hsiao, Dyna Arhin-Tenkorang (2002). â€Å"Effectiveness of community health financing in meeting the cost of illness†. Bulletin of the World Health Organisation 80 (2): 143–150. Geneva: WHO. Islam, Nazrul and Mamun, M. Z. (2006). Prospects of health Insurance Initiatives in Bangladesh: An Empirical Study, Proceedings of the Tenth Annual Conference of Asia-Pacific Risk and Insurance Association (APRIA), July 30- August 2, 2006, Meiji University, Tokyo, Japan. Islam, Nazrul and Mamun, M. Z. (2005). Factors for Not Buying Life Insurance Policies in a Developing Country: A Case of Bangladesh. Journal of Business Administration, Institute of Business Administration, University of Dhaka, Bangladesh, Vol. 31, No. 1 2, pp. 1-22, January April 2005. Ziaulhaq Mamun.M, Contribution of Micro-Insurance Augementing The poverty alleviation A Draft Paper Prepared for the 11th APRIA Conference at National Chengchi University, Taipei, Taiwan (July 25-28, 2007) How to cite Microinsurance, Essay examples

Lack of Respect towards Nurses-Free-Samples-Myassignmenthelp.com

Question: Write an essay on lack of respect towards Nurses: Contemporary Nursing Issues. Answer: Although the nursing profession is the most trusted, polls and surveys prove that it is definitely not the most respected profession. Nurses suffer disrespect from physicians, patients, visitors, family members, colleagues, and even the hospital administrators. The saddest part of it all is that disrespect has been a tolerated culture in the medical profession by the management, administrators, and the public. In healthcare, disrespectful behavior can result in medical errors, increased healthcare costs and endangering patients safety (Johnstone 2016).This essay will explore how nurses are disrespected in their work places. The role of nurses has changed overtime- from subordinate role to that of independent stakeholders in the delivery of health care. The aim of this significant change is to improve on service delivery. Despite these significant changes in the healthcare delivery, there still exists the mindset and negative public perception on nurses causing them to be undervalued and disrespected. In most cases, nurses become easy targets of blaming and shaming for ineffective practice, which can be blame on dysfunctional and failing system. Based on this fact, nurses face disrespect in the course of their work. For instance, nurses are widely disrespected by their patients. When addressing or asking for assistance from nurses, patients order them around and very few remember to use the words please and thank you. One nurse claims that patients yell at her all the time for things that are completely out of her control. For instance, there was an incident whereby a male patient rang the bell and when she came around to see what he wanted, he screamed at her ordering her to switch off his light. The nurse responded by calmly telling, the patient that she would do so if he used the word pleases (Clearly, Hunt Horsfall 2015). In addition, family members of patients fail to show respect towards nurses. An instance of outrageous disrespect was witnessed when family members were yelling threats to a floor nurse when the supervisor informed them that the patient had contracted a bacterial infection. They were quoted saying, You havent seen crazy until youve seen me! Youd better get my mother out of this hospital before I get you out of the way (Johnstone 2015). The patient was taken to another hospital where she continued being given the same antibiotics as she was getting from the previous hospital. Another nurse reported that a daughter of one of her patients went off at her because her father, who had dementia, did not get the usual meal as he had chosen what he got. She yelled hatefully, You will address me with yes maam and that is all, do you understand me?(Randle 2016). Such attitude towards nurses can affect delivery of healthcare, which can lead to unfavorable clinical outcome. Additionally, there have also been cases of lack of respect for the nurses themselves. Many may not know this but it is a prevalent behavior in nursing that destroys and discourages teamwork. A certain nurse told her colleague that she could not take extra days to cover for her vacation because she was also feeling a little bit burnt out. The result was that she got her hair pulled thrice during her shift for failing to cover her colleague. In another case, when a fellow nurse asked for assistance the colleague rolled her eyes, folded her arms and walked away. Another ICU nurse had her patient crashing and when she asked for help, her coworker refused to say that she was going for her smoke break and had no time for incompetent nurses (Vagharseyyedin 2016).The most known cases of workplace disrespect experienced nurses are said to be hazing the new nurses. In one occasion, Cathy enquired about a certain medication from three experienced nurses standing by and she ended up wishing tha t she had not. The nurses openly laughed at her and started talking about her from a distance. She could hear them say that she was stupid and it was ridiculous for her to ask such a question. Incidences have been reported whereby a new nurse is assigned to the most difficult patient so that the rest can test her as if it is a rite of passage. However, the younger nurses are sometimes rude to the elderly nurses who may be having difficulty adapting to new technology. Some newer nurses pick on the older nurses for being slow; this can inhibit cooperation amongst nurses and thus preventing effective service delivery. They have the minimal experience yet they dictate to the defenseless older nurses claiming that they are now old and should retire (Hutchinson, Vickers, Wilkes, and Jackson 2014). Further, another common type of disrespect experienced by nurses is from the physicians. For a long time, nurses have been on the receiving end of extremely tempered doctors and have been treated with disrespect. Most of them have encountered doctors who are reluctant or entirely refuse to return their calls or answer their questions. Reports have been made of doctors scolding nurses, hurling demeaning insults and comments, threatening and even assaulting them physically. Others go as low as spreading malicious rumors to shame and humiliate nurses (Hayward, Bungay, Wolff, and MacDonald 2016). A journal reported that physicians roughly push nurses away in the operating room, throwing surgical instruments, pens, scissors, and stethoscopes at them. For instance, a surgeon threw a scalpel at a nurse out of anger because the nurse did not have a rare medical gadget that he needed. He ended up endangering the nurse and many other people including a weak patient by throwing a tantrum. Anest hesiologists told a Certified Registered Nurse Anesthetist that he could teach a monkey to do her job. Another surgeon was reported for throwing a bloody sponge at a nurse and yelling at her asking, Are you stupid or something? (Stevens 2017). In another incident, a nurse informed the physician that the patient was extremely anxious and was experiencing shortness of breath. Dismissively, the doctor instructed the nurse to give the patient some anti-anxiety drug and to take some of them herself. Later in the evening, the patient was rushed to the intensive care unit due to congestive heart failure. This would have been avoided if the doctor had examined the patient instead of being rude. Another nurse reported that the sponge count after an operation was inconsistent. The physician sarcastically said that an expensive x-ray would be done since the nurse was suffering from the obsessive-compulsive disorder. When the x-ray was carried out, the sponge was found inside the patient. Clearly, such nurses are in a hostile working environment while fearing for their well-being (Hendricks and Cope 2016). Such cases should be reported to the hospital administrators even if they appear to be trivial. However, this is often not the case, because the nurses are afraid that the administration will fail to punish doctors who generate income or garner media approval. They even fear that they might lose their jobs as retaliation from the involved physicians. Additionally, they worry that their colleagues will see them as whistleblowers or snitches. These fears are somehow justified due to the kind of double standards that protect the physicians and render nurses vulnerable. It has been reported that there are hospitals that have fired nurses who reported disrespectful doctors who endangered patients (Simons and Mawn 2014). In a certain instant, an ER doctor refused to try to save a man whose heart had stopped and the nurses reported the female doctor to the director. The director dismissed their complaints in an insulting way saying, Youre just jealous because the doctor is young and pretty (Davey 2015). Hospital administrators have been reported to disrespect nurses and instead of seeing them as the heroes they are, they view them as servants. In a certain undisclosed medical center, the administrators were trying to cut costs and they forced nurses to perform house-keeping chores. They risked cross-contamination by having the nurses handle patients and carry out duties such as emptying litter cans, sweeping, changing linens, and mopping (Winch, Henderson, Kay, Burridge, Livesay, and Sinnot 2014). In another hospital, nurses reported that they are charged for parking yet the physicians and technicians park for free. Some nurses have made complaints of managers who constantly criticize their work and humiliate them. Others have complained of being shouted at or marginalized. All this happens despite the fact that nurses are skilled and educated professionals and human beings who deserve appreciation and respect (Ebrahimi, Hassankhani, Crowley, Negarandeh, Sadeghian and Azizi 2016). Disrespectful gestures such as eye rolling, arms crossing, sarcasm, clicking, or raising eyebrows affect teamwork and are a source of conflict. Sometimes the disrespectful behavior is more direct and may involve name-calling, spitting, hitting, or making sexually inappropriate remarks. All this has a negative impact on patient safety and healthcare cost. The nurses who fall victim to such behavior end up being detached, they second-guess their qualifications and fail to be productive at work (Allen, Holland, and Reynolds 2015). Many healthcare managers ignore such conflicts among colleagues because they see them as time-consuming and exhausting. Administrators often view this as minor issues that should be dealt with by the Human Resource Department. Nurse to nurse conflict is rarely solved and instead, it runs underneath, undermining healthy relationships (Winch, Henderson, Kay, Burridge, Livesay and Sinnot 2014). A study conducted by Davey (2015) explained that a number of things could cause disrespect and rudeness among the hospital workforce. Some of the causes are excessive workload, lack of support, hierarchy, and culture. New nurses are the most vulnerable to this disruptive culture and 60% of them quit their positions within the first six months. The medical setting is one characterized by a lot of pressure but it is always important to mind the other persons feelings and show respect. The nursing profession particularly is a stressful one, since nurses are held accountable for all outcomes and are paid by the hour (Winch, Henderson, Kay, Burridge, Livesay, and Sinnot 2014). Additionally, they are given minimal or no representation when it comes to decision-making platforms. The feelings of frustration accompanied by an increasingly stressful and complex job can create situations whereby nurses project it to each other. Despite extensive research and creation of awareness of the disresp ectful culture, nurses are still not accorded the level of respect that they deserve (Johnson 2013). The consequences of failing to show respect to nurses are seen in the negative impact this has on the staffs well-being, safety, provision of quality care and retention. Nurses are dissatisfied with their jobs and they end up leaving their positions and taking early retirement causing a shortage of nurses. Therefore, it is important that all the healthcare members get an understanding of the causes and effects of lack of respect towards nurses. There should be strategies to reduce cases of disrespect such as having code words among the hospital faculty. For instance, there are hospitals who use the code words code white or code pink to stop a coworker who may be about to be disrespectful (Dambra, Amanda, and Diane 2015). In conclusion, it is evident that nurses are not shown respect in the operating rooms, emergency department, and floor nursing, in ICUs and in nursing homes. Physicians belittle and put them down with demeaning remarks, insults, and gestures. Hospital directors and managers turn their back on nurses when they report such cases and they show disrespect to them by viewing them as mere servants. Family members and patients rudely address the nurses and put the baseless blame on them when things go wrong. Among the nurses, the younger and veteran nurses both show each other disrespect on some level. This serves as a distraction to nurses, which can lead to an unfavorable clinical outcome. Nurses deserve respect for optimal provision of health care services; this can be achieved through public education on the role of nurses in healthcare and the need to change the negative perception on nurses. Reference List Allen, B. C., Holland, P. and Reynolds, R., 2015. The effect of bullying on burnout in nurses: the moderating role of psychological detachment. Journal of advanced nursing, 71(2), pp. 381-390. Clearly, M., Hunt, G. E., Horsfall, J., 2015. Identifying and addressing bullying in nursing. Issues in health and nursing, 31(5), pp. 331-335. Dambra, Amanda,M., and Diane, R., 2015. Incivility, retention and new graduate nurses: an integrated review of the literature. Journal of nursing management, 22(6), pp. 735-742. Davey, L., 2015. Nurses eating nurses: the caring profession which fails to nurture its own! Contemporary Nurse, 13(2-3), pp. 192-197. Ebrahimi, H., Hassankhani, H., Crowley, M., Negarandeh, R., Sadeghian, E. and Azizi, A., 2016. Vulnerability of Newly Graduated Nurses in Clinical Setting: A Qualitative Study. International Journal of Medical Research Health Sciences, 5(9), pp. 68-77. Hayward, D., Bungay, V., Wolff, A. C. and MacDonald, V., 2016. A qualitative study of experienced nurses voluntary turnover: learning from their perspectives. Journal of clinical nursing, 25(9-10), pp. 1336-1345. Hendricks, J.M. and Cope, V.C., 2016. Generational diversity: what nurse managers need to know. Journal of advanced nursing, 69(3), pp. 717-725. Hutchinson, M., Vickers, M. H., Wilkes, L. and Jackson, D., 2014. A typology of bullying behaviors: the experiences of Australian nurses. Journal of clinical nursing, 19(15-16), pp. 2319-2328. Johnson, S.L., 2013. International perspectives on workplace bullying among nurses: a review. International nursing review, 56(1), pp. 34-40. Johnstone, M.J., 2015. The loss of common decency. Australian Nursing and Midwifery Journal, 23(5), p.23. Johnstone, M. J., 2016. Professional ethics, bullying and workplace cliques. Australian nursing and midwifery journal, 23(9), pp. 14-14. Randle, J., 2016. Bullying in the nursing profession. Journal of advanced nursing, 43(4), pp. 395-401. Simons, S. R. and Mawn, B., 2014. Bullying in the workplace-A qualitative study of newly licensed registered nurses, AAOHN journal, 58(7), pp. 305-311. Stevens, S., 2017. Nursing workforce retention: Challenging a bullying culture. Health Affairs, 21(5), pp. 189-193. Vagharseyyedin, S. A., 2016. Nurses perspectives on workplace mistreatment: A qualitative study. Nursing health sciences, 18(1), pp. 70-78. Winch, S., Henderson, A. J., Kay, M., Burridge, L. H., Livesay, G. J. and Sinnot, M.J., 2014. Understanding compassion literacy in nursing through clinical compassion. The journal of Continuing Education in Nursing, 45(11), pp. 484-486.

Saturday, April 25, 2020

English 30 Essay Example

English 30 Essay 10/7/2013 Kay Gendron-Guest Turkle By. David Carpenter Guilt is not a simple feeling but is a past event attached with a lesson in a persons life. In the short story Turkle by David Carpenter, Elmer the farmer felt tremendous guilt after he told his wife, Elsie that he would be taking the children to school no matter the weather. This foolish action not only put his three children in danger but himself as well, resulting in the four almost all losing their lives. The character I personally admire would be Elsie Foster. Elsie was smart enough o know her family shouldnt have gone out into the blizzard, although she couldnt stop them she did try. Shortly after the blizzard when Elsie had discovered her family freezing practically to death, she did not even utter the words l told you so or any other uncouth or sarcastic remarks, but instead showed nothing but compassion and love towards her frozen family. I admire Elsie as although she was proven right she did not gloat about her notion but instead took full responsibility and care towards her family, nursing them all back to health and good temperature. The character I dislike the strongest would be Elmer Foster. I believe he is uppity and lacks common sense. Although Elmer is the man of the house I disbelieve he wears the pants in the relationship between him and Elsie. I strongly believe Elmer likes to always present himself as right but mostly always is wrong. We will write a custom essay sample on English 30 specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on English 30 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on English 30 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The event of the Fosters could have simply been avoided if Elmer wasnt so pigheaded towards his wife. In the end Elmer comes to the conclusion that bad choices produce bad outcomes, and this was a bad outcome. As I read the short story Turkle I felt as if I had a strong connection nderstanding that decisions that are believed to be small can have a strong, large impactful conclusion. Although a decision may seem simple at the time, it is to be judged by the possible outcomes. This short story has taught me that all decisions in action is put into place. This short story has helped me personally understand to take my time when pondering what I believe the be a simple decision more closely and judge more constructively. It is hard to imagine a more stupid or more dangerous way of making decisions than by putting those decisions in the hands of people who pay no price for being wrong. -Thomas Sowell

Friday, April 10, 2020

TJKAM Chapter II Sample Essay

TJKAM Chapter II Sample EssaySome say that the TJKAM Chapter II is a more detailed but shorter version of the original TJKAM Book. I think this is an unfair assessment as there is a lot to be learned in these two books. The difference is one should do a bit of research and determine if they will benefit from the increased detail found in the TJKAM II.Based on my research, Jim Berkeley's Book Chapter I and II are very similar. In fact they have almost everything in common. They are structured in a similar manner and both the book and the chapter provide enough information to enable a student to do much better in their education and a career.But some parts of Jim Berkeley's previous work were confusing and his new version is no different. There are pages of certain details where explanations are provided and then there are sections that are just ignored and that frustrates the reader. This is usually the case with some of the chapters because he focuses on the details for the purpose o f getting across his message in the reader's mind, but misses the larger point.The Message of Jim Berkeley is clear. There is too much detail in his book and those details that don't make sense to the reader will distract the reader. Some people like the too-much-detail approach and others may not want the technical explanation and may wish to skip the technical parts.In Chapter I, Jim Berkeley explains the origin of Christianity through telling us about Jesus Christ, as well as explaining that he was only an historical figure, but at the same time the information is interesting and provides some background on the story. The real theme of the Book is all about the humanity and true principles of God.In Chapter II, Jim Berkeley discusses the religious beliefs of many religious groups around the world. However, he does a very poor job of describing those beliefs in an informative manner. In most cases, he fails to understand what the religions are about or how they are concerned.I rec ommend Chapter I and II to those who want to know about Christianity. They are packed with great information that will be of use to anyone who is interested in knowing about the truths and principles of Christianity. They are so detailed and comprehensive that it would be impossible to do justice to them in any short-hand.

Wednesday, March 18, 2020

Causes of the Revolutionary War Essays

Causes of the Revolutionary War Essays Causes of the Revolutionary War Essay Causes of the Revolutionary War Essay In 1763, the French and Indian War ended by the final defeat of the French and their Native American allies in America. When the Americans thought the British were leaving, they did the exact opposite. The British brought in more soldiers and these same American colonists found themselves locked with the British more violent than ever. Britain sent more troops to receive money for their war depts. This was shocking news for the America’s English colonists because there was still the policy of salutary neglect existing. Due to this violent control, Americans felt unfair and as if they had no choice to follow what the British say. To stand up as one voice towards Britain, the American colonists justified in waging war and breaking away from Britain. Therefore, the American colonists were reasonable in doing this. When the British put new taxes on stamps and pamphlets, they viewed it as a way of American colonists contributing to war depts. and in return for all they did for them in the French and Indian War. According to Document 1, Thomas Whately, an advisor to the British Chancellor of the Exchequer, George Grenville, believed that the Americans should contribute to the government in preserving and maintaining all the advantages they’ve received. They thought the colonists should be willing to pay higher taxes without a doubt but in the eyes of the American colonists, the new taxes that the British created were viewed to be for the purpose of increasing the revenue. In Document 2 Dickinson writes, â€Å"Never did the British Parliament, [until the passage of the Stamp Act] think of imposing duties in America for the purpose of raising a revenue. † In addition, the fact that Britain didn’t even bother to ask about their opinions before putting these new taxes, made the colonists feel as if they were threatened with no rights. This is when the American colonists decide to justify in waging war and break away from Britain. As time went on, colonists became more upset and violent. One of the reasons why colonists became more violent was because many colonies were persuaded â€Å"that the government is going to make absolute slaves of them. †(Document 4) One tragic event that occurred due to the colonists becoming violent was the Boston Massacre. â€Å"A crowd of Boston boys and men surrounded a number of British soldiers and began taunting and cursing them while pelting them with snowballs. †(Document 3) This led the frightened soldiers to fire their guns into the crowd as self-defense. In the end several people were dead and many more wounded. The Boston Massacre caused many more colonists’ anti-British feelings to arouse. According to these documents, we can see that the American colonists were justified in waging war and breaking away from Britain. This was to prove their point and more importantly, to stand up as one voice. They believed that the British were putting taxes just to increase revenue and believed that they had the single purpose of collecting money. This is a reasonable belief because there was no explanation given to them and they had no say in the matter whatsoever. This is why the colonists acted the way they did.

Sunday, March 1, 2020

Marketing Objectives How to Set Them in Six Steps - CoSchedule

Marketing Objectives How to Set Them in Six Steps Marketing objectives are the foundation of any good marketing strategy. Imagine youre leading a marketing team (even a sub-team within your department) and have no means of communicating the specific numbers all of their work is meant to influence. Your team would likely do things they think are for the best interest of the company (but everyone would feel siloed because everyone would be doing their own thing) wonder how their efforts are actually paying off in the long run (because they have no reason to measure how what they do is influencing actual results) look to you for guidance (because the success of your team lies on your ability to communicate why theyre working on something, and not how to do it) Marketing objectives help your team by giving measurable KPIs they can directly influence through their work, which, if influenced well, results in meeting goals. In this sense, marketing objectives guide your team to develop and execute the best ideas that will make your goals a reality. However, setting those marketing objectives is not an easy task. What constitutes a goal vs. an objective? How do you know if you’ve selected the right ones? Table of Contents Free Marketing Objectives + Google Analytics Guide What Are Marketing Objectives? Why Do Marketing Objectives Matter? 17 Goals And Marketing Objective Examples How To Set Up Your Marketing Objectives In 6 Steps Step One: Remember Your Mission Statement. Step Two: Set Your Marketing Objectives. Step Three: Tie Your Marketing Goals Into Your Marketing Objectives. Step Four: Develop A Marketing Strategy. Step Five: Align Your Marketing Goals With Your Marketing Funnel. Step Six: Measure And Report Your Progress. Get Your Free Guide: Tracking Marketing Objectives in Google Analytics This article walks you through what marketing objectives are, explains how to set (and measure) them, and offers some examples of objectives a business like yours might select. As you begin communicating your objectives to your team, youll need methods for measuring them. Google Analytics is one of the best (and easiest) tools to measure your objectives (at least at first). The free guide that complements this article helps you: Implement the tactics youll learn throughout this article step by step so you can put your knowledge into practice immediately. Consider it a worksheet to follow along as you read this article so by the time youre done, youll have a solid start on setting your objectives. Create Goals in Google Analytics so you can put real numbers to the work you do. Doing without measuring doesnt actually accomplish anything (from a business perspective). So use these step-by-step, easy-to-follow instructions to understand the value everything you publish provides. So download your free marketing objectives guide now! 😉 How to Set Clear Marketing Objectives In Six Simple StepsAlright, now that you have your guide to follow along, let's get started! What Are Marketing Objectives? There are many different definitions of marketing objectives.   For our purposes, here’s the definition we’ll use: â€Å"A marketing objective assigns aspirational measurable values to your goals so that your team may better understand how what they do directly impacts business outcomes." Really quick... if you're wondering what the difference between a marketing goal and a marketing objective are, here's an example: Goal: "{Company} must be perceived as a leader in the {industry} market so that we may increase market share, which ultimately drives revenue growth." This is what you want. vs. Objective: "{Company} will increase share of voice by 20% by the end of Q3." This is how you'll know if you've been successful at influencing that goal. With objectives, your team may better come up with ideas to influence a specific metric that results in making the goal a reality. Why Do Marketing Objectives Matter? Marketing objectives are the endpoints of your marketing strategy. They give your team a direction and a goal to work towards. They also help show what’s working by giving you something concrete to measure your progress  against. Finally, establishing clear objectives is important for determining which specific marketing tactics and tasks  you’ll execute to achieve them. 17 Goals And Marketing Objective Examples If you’re in the process of setting your new objectives, here are some goal and objective examples to help get you started:Goal Example Marketing Objective Example 1 Improve brand reputation Gain and retain a 90% positive share of voice by the end of the calendar year so that prospective customers know, like, and trust us. 2 Increase brand presence Publish 4 articles every month on external sources our target audience follows to increase brand presence. 3 Optimize brand positioning Define brand positioning statement and communication frameworks by the end of the month so that our team understands our strategic differentiators from the competition. 4 Increase traffic Test three new traffic generation methods every month to increase traffic month over month by 3%. 5 Increase suspect pipeline Increase website conversion rates by 2% by the end of Q2 so that we increase the number of suspects in our marketing to sales pipeline from 500 to 510. 6 Diversify lead sources Test two new lead generation sources every month in fiscal year 2020 to find at least two successful methods of generating new demand that we will implement by the end of 2021. 7 Acquire more prospects from existing market Implement content upgrades into every blog post by the end of the calendar year to turn 30% of our website visitors into prospective sales leads. 8 Launch product Define the go-to-market strategy for Product A by the end of the week so that the team can create all content before the launch date. 9 Improve product quality Launch Product A by the end of the month with zero bugs. 10 Acquire more customers from existing market Implement off-site tactics to acquire 5% more customers month over month by the end of the fiscal year. 11 Break into new markets Research the competition in Market A by the end of Q1 so that we understand how to differentiate Product A positioning to win new marketshare. 12 Retain existing customers Reduce bugs to zero for every feature launch so that user churn decreases to 3% by the end of Q4. 13 Increase efficiency Publish four blog posts every week by the end of the calendar year. 14 Increase revenue Launch four new products by the end of the fiscal year to increase revenue. 15 Increase profit margin Improve brand positioning on ten existing products by the end of the calendar year to increase product value so that we may increase prices for those product lines. 16 Improve customer experience Reduce user experience challenges in Product A to improve net promoter scores (NPS) to 70%+. 17 Improve customer advocacy Implement a customer ambassador program by the end of the calendar year so that our best customers introduce our product to new prospective customers. How To Set Up Your Marketing Objectives In 6 Steps Now that you know what marketing objectives are and have seen a few examples for yourself, you can begin the process of setting up your own. Here’s how to do it in six steps: Step One: Remember Your Mission Statement. Step Two: Set Your Marketing Objectives. Step Three: Tie Your Marketing Goals Into Your Marketing Objectives. Step Four: Develop A Marketing Strategy. Step Five: Align Your Marketing Goals With Your Marketing Funnel. Step Six: Measure And Report Your Progress. Before we begin, let’s set the stage. This example will focus on a fictitious bookstore called â€Å"Reading Nook Bookstore.† Two different marketers are part of this story, Peter and Natalie. Peter is a new marketing strategist at Reading Nook Bookstore. Natalie is the marketing director and has been at Reading Nook Bookstore for five years. Let’s begin. So, how exactly do you set marketing objectives? Learn everything you need to know here. Step One: Remind Your Team Of Your Mission Statement Peter is about to begin work with Natalie on setting next year’s marketing objectives. Peter is new to this process, so Natalie decided to walk him through how setting up marketing objectives works. The first step in this process is reviewing the mission statement of your organization. Natalie pulled up the Reading Nook Bookstore website and showed Peter the following mission statement: â€Å"The goal of Reading Nook Bookstore is to inspire and nurture the love of reading across generations of families.† As you begin to work on your marketing objectives, remember your mission statement. If you get stuck, refer back to your statement and ask yourself: â€Å"If we complete this objective, how does it help fulfill our mission?† Step Two: Set Your Marketing Objectives When you’re setting up your objectives, the first thing you need to focus on is answering this question: What is your overarching marketing objective? Your overarching objective should be the end goal that your marketing team wants to achieve by a certain time. This is the driving force behind every other objective and goal that you set. This also means that your objective should be broad enough to give you plenty of room to work out your entire marketing strategy. Now that Peter and Natalie have their overarching marketing objective, their next step is to set the rest of their marketing goals. Here are some goals they might set to achieve their objective: Increase the conversion rate of their audience by 25% in one year. Double the number of purchases by 18- to 35-year-olds by June 2021. Increase average in-store purchase value from $10 to $35 in one year. Each one of these goals has something important in common. They have a specific numerical data point that must be met by an end date. Step Three: Tie Your SMART Marketing Goals Into Your Marketing Objectives The next step in Peter and Natalie’s marketing objective process is to create their SMART marketing goals. Marketing goals differ a bit from marketing objectives. Marketing objectives are the overarching outcomes you want to achieve, which you set for your team. Marketing goals are the stepping stones you need to complete to reach your objective. Your goals should be the specific building blocks that help you reach your initial objectives. Each one should build off the other like this: So let’s take the marketing objectives that Natalie and Peter created earlier and set a series of marketing goals that revolve around each one. Their first objective was: Increase online conversion rate by 25% in one year. Some marketing goals that Natalie and Peter could set are: Increase the ranking of 10 landing pages to the top three spots on Google by optimizing them for specific keywords. Decrease abandoned shopping carts by 50%. The second objective Peter and Natalie need to set marketing goals for is: Double the size of our 18- to 35-year-old audience by June 2021. Examples of goals that Peter and Natalie could set might include: Creating an active presence on Instagram and Snapchat with each account having over 1,000 followers by the end of June 2018. Host a book club with topics aimed to entice target audience with 2,000 active members by March 2021. Their third objective that Natalie and Peter need to set goals for is: Increase average in-store purchase value from$10 to $35 in one year. Example goals for this post could be: Host book club Meetups in the store to increase in-store traffic by 30%. Market in the most trafficked areas of the store to increase new in-store membership signups by 25%. Each of the goals and its parent objective relates back to the overarching goal of increasing the revenue of Reading Nook Bookstore by three million dollars. Connect your #marketing objectives to your overall business objectives. Step Four: Set Up A Marketing Strategy The next step in your marketing objective process is to set up your marketing strategy. The strategy that you set up will help you reach your objective. The marketing strategy that Reading Nook Bookstore will execute involves: Creating a blog to help generate leads from helpful and relevant content. Promote that content with social media and email newsletters. Use social media ads, Google PPC, and retargeting ads to reach new customers. DID YOU KNOW: can help you plan and execute your entire strategy on one marketing calendar? See how with this live demo recap video. Step Five: Match Your Marketing Goals To Your Marketing Funnel The next step in your process is setting up a series of marketing goals that help guide potential customers to purchasing your product. A marketing funnel will usually look something like this: Awareness:  The awareness stage is letting your target audience know that you exist. This could be from reading your blog, seeing your social media ads, or stumbling across a PPC ad. Interest:  The interest stage involves getting your target audience to connect with your content. Here your potential customers would become more invested in your content by subscribing to your email list. Consideration:  This is the nurturing part of your funnel. It helps connect the solution your company offers to the problems your audience is experiencing. Your marketers would be sending a series of emails to help start nurturing them to learn more about your product. Intent:  This is the first part of the sales stage of your marketing funnel. Here is where all of your solutions will be laid out in front of your new potential customers. This is where your sales team will step in to talk to potential customers. Evaluation:  Your target audience will evaluate what options have been presented to them by your sales team. At this point, your customers may return to their teams to discuss the information they found. Purchase:  Your audience buys your product. Each one on the funnel stages will have marketing goals that need to be met to move customers through the funnel. Here are some potential example goals for your marketing funnel. Depending on your funnel, your goals may change. Awareness Goal Examples: Gain 2,500 organic views for every blog post. Reach 500 people for every Facebook post. Interest Goal Examples: Get 3,000 new email subscribers a week. Gain 750 new social fans per month. Consideration Goal Examples: Get 50% of new customers in nurturing email follow. Qualify 50 new leads from the email list per week. Intent Goal Examples: Have 25 new sales calls a week. Evaluation Goal Examples: Write five bottom of the funnel marketing posts a month. Set up ten demo calls a month with potential customers. Purchase Goal Examples: Convert 75% of sales calls to purchases. Achieve an average order value of $50 or higher. Recommended Reading: How to Set Social Media Goals To Crush Your Business Objectives Step Six: Measure Progress Toward Your Objectives The last step is to figure out how you are going to measure and report on the progress. Before you even begin to build your reports, you and your boss need to determine how often you need to report your results. These could come weekly, monthly, bi-monthly, or quarterly. Once you’ve determined how often you’re going to create your report, you need to choose what metrics you’re going to track. These metrics will usually revolve around the goals you set for your team. If we were to choose a series of metrics based on our marketing funnel goals, they would look something like this. Awareness Metrics Example: Gain 2,500 organic views for every blog post  Ã¢â€ â€™ How many organic views do you get for each post? What is the average? Reach 500 people for every Facebook post sent → How many people does your Facebook post reach on average? What was the highest number of people reached? Interest Metrics Examples: Get 3,000 new email subscribers a week  Ã¢â€ â€™ How many new subscribers did we gain in this reporting period? What was the average? Gain 750 new social fans per month  Ã¢â€ â€™ How many fans did we gain in this reporting period? How many fans did we gain per social channel? Consideration Metrics Examples: Get 50% of new customers in nurturing email follow  Ã¢â€ â€™ How many new email subscribers entered the nurture email flow in the reporting period? Intent Metrics Examples: Have 25 new sales calls a week  Ã¢â€ â€™ How many new sales calls did we get in the reporting period? What is our average? Qualify 50 new leads from the email list per week  Ã¢â€ â€™ How many leads did you get in the reporting period? How many of them could be considered marketing qualified leads? Evaluation Metrics Examples: Write five bottom of the funnel marketing posts a month  Ã¢â€ â€™ How many leads came from your bottom of the funnel marketing posts? How often did they help convert customers? Set up ten demo calls a month with potential customers  Ã¢â€ â€™ How many demo calls were completed? How many of them converted into paying customers? Purchase Metrics Examples: Convert 75% of sales calls to purchases  Ã¢â€ â€™ What is the average purchase price from a sales call? How many calls converted? Achieve an average order value of $50 or higher  Ã¢â€ â€™ What is the order value for each call? What was the average in the reporting period? One free and widely-used option for objectives reporting is  Google Analytics. Google Analytics can help you find an enormous amount of data about your audience and overall online marketing performance. Other popular options include: Kissmetrics In-app social analytics Raven Tools Hubspot DataBox Adobe Analytics Learn how to build a better marketing report  to look like a genius to your boss. DID YOU KNOW: offers robust analytics to measure content and social media performance? Learn all about it here. Get Your 2018 Marketing Objectives Back On Track Now that Peter and Natalie (and you) have all the information you need, you can set your marketing goals and objectives to make this year your most successful year yet. Once you’re ready to move on to the execution phase of your marketing strategy, see how can help. Sign up for a demo  or start your free trial  now!