The Importance of Integrity and Professionalism in Nursing Essay

The Importance of Integrity and Professionalism in Nursing - Essay Example From this paper it is clear that  the idea of dignity is also present in the nursing code of ethics given by the ANA which demands a respect for human dignity that can only come through being professional when a nurse approaches his/her profession. This concept of an inherent dignity of a human being who deserves to be treated with integrity is certainly not a new one since the time of ancient philosophers, it was accepted that human beings are endowed with special qualities that have set them apart and make them different from other living things.This discussion highlights that  thus human beings and the individuals under the care of the nurse have to be treated in a professional manner and when it comes to recent development in nursing, one of the key elements of professionalism and integrity appears to be confidentiality. This is because the assurance of confidentiality promotes and strengthens the integrity of the relationship between nurses and patients and this in turn prom otes patient care and recovery. The principle of respect concerning the autonomy of the patient is an acknowledgement of the right of the patient to have control over his/her information. This includes the right to decide who has access to his or her personal information and it is the responsibility of caregivers to make sure that this right is not violated.  Professionalism and integrity also teach nurses the idea of their duty and the ethical guidelines given by the ANA show us that the first duty of the nurse is towards the patient.  

The american dream Essay Example for Free

The american dream Essay The American dream, isn’t this what everyone is chasing? Isn’t this why people work so hard and go to extreme lengths just to achieve this â€Å"Dream†? Owning a home, having a family, and basically living care free is the â€Å"dream† that is projected, but is this goal that so many people are told to strive for even obtainable? There is a belief that once this goal is achieve all the troubles will some how fly out the window, but sadly that isn’t true. The American dream itself is nothing easy to gain, and the quest for this dream can tear anybody that isn’t ready apart. Through Jackson’s â€Å"The Residue Years† and Diaz’s â€Å"This Is How You Lose Her†, they were able to show how difficult it is to achieve the â€Å"dream† and how the journey could affect not only the person striving for it but also the people around them. With both of their unique writings styles they are able to let the reader feel connected with the person on a personal level. Champ from â€Å"The Residue Years† and Ramon from â€Å"This Is How You Lose Her† are two characters that are working towards the American dream, but don’t see how everyone around them is affected by their actions. At times chasing a certain dreams can cause a person to neglect the people and situations around them. The odds are already stacked against anyone who is not white, especially when trying to achieve the American dream or should i say White Dream. The problem with a lot of people are they are trying to obtain something that is not for them, for example the American dream is a belief that has been already thought out for everybody, and if this dream isn’t met then a person is considered unsuccessful. Why chase a dream that was only meant for certain people, like Champ said â€Å"You’re right, not everything’s about race. But what if this is? (Jackson 80)†. Champ is trying to reach this goal and keep his family from falling apart while trying to provide for his girlfriend, mothers, and two little brothers by selling the same drugs his mother is hooked on. He wasn’t good enough at basketball to go pro and doesn’t believe furthering his education will give him what he wants. Champ, an African American male, couldn’t play basketball so he sell drugs, fits the stereotype doesn’t it. Ramon on the other hand, a Latino male, been in America for ten years working at a bread factory trying to achieve the American dream with his wife back home and his mistress in the states supporting him. Although Ramon desires a house, but understand that he is already at a disadvantage because of his race, Hes been talking about the house he wants to buy, how hard it is to find one when youre Latino. (Diaz 30). Both characters believe that a house is the answer to their problems and doing everything in their power to get it. This land of opportunity but limits those opportunities to the ones who desire it the most, isn’t that funny? As a reader all you can do is cheer for or hate the decisions these two characters to beat the In this world where there is barely any options or opportunity, at times love is your strength and your weakness. On Both characters journey to the American dream the same people that they have envisioned living the dream with are the same one’s who are holding them back, their loved ones. Ramon and Champ we not trying to prove society wrong, but also the people they loved. Champ feels like he can’t let his family down and he has to do everything in his power to assure that he doesn’t, but as I said for my family for all of us, I cant let this dream defer, wont let it fall apart. (Jackson 281). The same people who Champ is trying to take care of are the ones holding him back, his mother relapsed, his little brother is becoming a problem, and his girlfriend is on his case. Champ also gets robbed at a drug deal gone wrong and even by his so called â€Å"real estate agent†. Champ sees everything he has worked hard for crumbling before his very eyes and it’s all thanks to the family that he wants to save. Ramon on the other hand just wants that house because he believes it’s the gateway to a better life. The woman he is trying to bring into this better life is the same person who doesn’t believe in him, He rubs at his stubble. What if i find the place? You want me to make the decision myself? I dont think it will happen. (Diaz 32). With no one by their sides and their backs against the wall, you just start to feel for these characters. If their loved ones aren’t behind them, then who is? The sad thing about the American dream is not everyone will see it. Ramon hard work paid off, he was able to make his dreams come true, Look, he says holding up the paperwork. Look. He is almost pleading. Im truly happy for him. You did it mi amor. We did it, he says quietly. Now we can begin. Then he puts his head down on the table and cries(Diaz 38). This emotional scene in the book is heartwarming and touching, just to see a hardworking hispanic male have the ability to make his dreams into a reality in American is something that should be applauded. Sadly the same thing can’t be said for Champ. Champ’s hard work and huge heart wasn’t enough,â€Å"He digs into my jeans and lifts the sack into view, my work rocked up and wrapped in clear plastic. They toss up cuffed into their hard back seats and boom the door shut(Jackson 340). Despite everything he tried to do for his family, at the end the person who he was trying to save is the main reason he got arrested. Champ was part a business he didn’t belong in because he wanted the better life for his family, he selling drugs so that he could provide for his loved ones ,not keep the money. Champ may have been a criminal in some peoples eyes but would you label someone who just trying to provide a criminal? Sometimes you make it or you go down trying and sadly, the guy that everyone was counting on couldn’t come through. Through both Jackson’s and Diaz’s works they were able to show how difficult chasing the american dreams can be, and make the reader feel for the characters and what they’re going through; and also how hard times can get when trying to pursuit ones true happiest. After reading both stories the question that was left to be answered is, do the ends justify the means?

Schrodinger Was A Genius Philosophy Essay

Schrodinger Was A Genius Philosophy Essay The task isnot so much to see what no one has yet seen; but to think what nobody has yet thought, about that which everybody sees.   à ¢Ã¢â€š ¬Ã¢â‚¬ ¢Ã‚  Erwin Schrodinger. Schrodinger was an intelligent man who worked in all fields of science. In his work with atoms, he had changed and improved the atomic model as they knew it. Statistical mechanics, thermodynamics, color and its perception, the general theory of relativity, unified field theory, particle physics, philosophy, the history of science, molecular genetics, and, especially, quantum mechanics-the multifaceted genius Erwin Schrodinger studied and contributed to all these fields in the early 20th century and earned half of the 1933 Nobel Prize in physics for his major accomplishment in quantum mechanics, the Schrodinger equation. He even invented a cat that possessed the amazing property of being alive and dead at the same time. The proverbial nine lives of an ordinary cat pale in comparison (Rosen). Erwin Rudolf Josef Alexander Schrodinger was born on August 12, 1887, in Vienna, Austria, to Rudolf and Emily Schrodinger (Rosen). His father was a well working chemist, painter and botanist, who owned an oilcloth factory. Schrodingers father, Rudolf Schrodinger, ran an oilcloth factory, but his true passions were painting and botany (Oakes). According to Rosen, Until age 10, Erwin was schooled at home, where he learned to speak both German and English, as both languages were spoken there. In 1898, he entered gymnasium (equivalent to high school in the United States). There he excelled in all fields but disliked the classes that required rote memorization. For example, Erwin loved physics, mathematics, and Latin grammar, which are all strictly logical, while he hated memorizing dates and facts. He grasped the physics and mathematics material right away, without doing any homework, and was easily able to solve problems in them immediately after class. After graduating from the Akademi sche Gymnasium in Vienna in 1906, Schrodinger entered the University of Vienna, where he first developed an interest in theoretical physics under the tutelage of Friedrich Hansenohrl. Upon receiving his Ph.D. in 1910, Schrodinger took a position at the universitys Second Physics Institute as a laboratory assistant to the experimental physicist Franz Exner (Oakes). Schrodinger was an expert in many fields, an atomic theory was one of them. He said electrons are to miniscule and move to fast to describe exactly where they are. (Brainhoney 4.04) He said that the electrons move around a given shape, a cloud. A powerful model of the atom was developed by Erwin Schrodinger in 1926. Schrodinger combined the equations for the behavior of waves with the de Broglie equation to generate a mathematical model for the distribution of electrons in an atom. The advantage of this model is that it consists of mathematical equations known as wave functions that satisfy the requirements placed on the behavior of electrons. The disadvantage is that it is difficult to imagine a physical model of electrons as waves (chemed.chem.edu.purdue). The fundamental equation of wave mechanics. It describes the wave function à Ã‹â€  of a particle such as an electron. There is a time-dependent Schrodinger equation and a time-independent Schrodinger equation. The time-independent Schrodinger equation is used to calculate energy levels and wave functions of quantum-mechanical systems such as atoms, molecules, solids, and nuclei. In three dimensions the time-independent Schrodinger equation is , where is the Laplace operator, m is the mass of the particle, E is its total energy and V is its potential energy. The Schrodinger equation was put forward by Erwin Schrodinger in 1926 and solved by him for the hydrogen atom. The equation is not exactly solvable for any other atomic and molecular system. In general, approximation techniques and/or the use of computers are needed to obtain accurate solutions to the Schrodinger equation for systems with more than two particles (Rennie). Also, besides working with atoms, Schrodinger had develop ed another theory called Schrodingers cat. He suggested a closed box containing a sample of radioactive material, a tube of cyanide, and a cat. The apparatus was to be constructed so that decay of a nucleus ejected a particle, which activated a mechanism to break the tube of cyanide. After a certain time, if a nucleus had decayed the cat would have died; if not the cat would still be alive. Schrodinger pointed out that, according to our way of interpreting quantum mechanics, the nucleus had neither decayed nor not decayed until an observation was made, and it followed that the cat was neither dead nor alive until someone opened the box and observed it (Rennie). Schrodinger was a genius, and has not had his model disproven yet, for science cannot look deeper into the atom currently. The difficulty that Schrodinger was showing is this: as long as quantum behavior is confined to the atomic and subatomic worlds, it works superbly and people must and can accept it. But quantum mechanics should also apply to the macroscopic world, the world of cars, cakes, and cats. Yet the macroscopic world does not exhibit quantum behavior. Schrodinger was on to something very deep, as this problem is still under investigation (Rosen). Schrodinger also tried his hand at the theory of relativity, which was unsuccessful. He studied electromagnetism and relativity and tried his hand, unsuccessfully, at a unified field theory, an idea that Einstein was working on at the time. (Rosen) Erwin Schrodinger was a person of many interests, into which he was capable of delving deeply. His many contributions to human culture were mostly in physics, but also in such near and far fields as color perception, biology, history, and philosophy. Schrodinger inspired others to develop ideas and make their own contributions in various fields. His most important achievement was the Schrodinger equation, for which he shared the Nobel Prize. The idea for which he is best known beyond the physics and chemistry communities is surely Schrodingers famous alive-and-dead cat, which continues to haunt the thoughts of physicists and philosophers to this very day. (Rosen) Schrodingers own words best describe his original genius: The task is, not so much to see what no one has yet seen; but to think what nobody has yet thought, about that which everybody sees.

aristotle :: essays research papers

In my opinion the consequences of our actions should play as a reminder in our effort to assess what is ethical behavior and what is not. It can be said as a reminder because, individuals may learn from their actions. The consequences of their actions are either ethical or not. Therefore, every time the individuals look back to their actions, they will remember whether the actions have left them a good result or not. Thus, they will create a habit that may help them to make choices on whether their actions are ethical or not. According to Aristotle’s theorizing of agency, there is a link between ethics and the idea of responsibility to actions performed voluntarily. Based on this explanation, individuals can actually choose their actions assessing which behavior is ethical and which one is not. Individuals live according to moral virtue, which means that they are involved in choosing actions properly. However, there is a moral question that keeps coming up, which is how the individuals choose the right course of action in any given situation. Human beings are both rational and passionate creatures. With their intelligence and emotion or desire, human beings make their decision. They realize that they have a natural function to choose what they think is right and wrong to obtain the â€Å"supreme Good.† More over if a human being follows his or her rational principle, he or she will reach the idea of a good life. The definition of a good life may be different for everyone. However, based on the Aristotle’s ethical theory, it is said that a good life is reached when individuals have fulfilled their proper natural function. There are two modes of thoughts whereby the practical mind apprehends variable, contingent truths. They are: art or technical skill and prudence or practical wisdom. The art of technical skill is the state where an individual make something with the involvement of true course of reasoning. With this skill, individuals can choose and make their decision with reasoning. Therefore, the effort of assessing what is ethical and what is not is made with this skill. Prudence or practical wisdom is where the individuals choose practical actions that are conducive to the sorts of goods. This is also where the individuals decide to take actions that are either good or bad for them. aristotle :: essays research papers In my opinion the consequences of our actions should play as a reminder in our effort to assess what is ethical behavior and what is not. It can be said as a reminder because, individuals may learn from their actions. The consequences of their actions are either ethical or not. Therefore, every time the individuals look back to their actions, they will remember whether the actions have left them a good result or not. Thus, they will create a habit that may help them to make choices on whether their actions are ethical or not. According to Aristotle’s theorizing of agency, there is a link between ethics and the idea of responsibility to actions performed voluntarily. Based on this explanation, individuals can actually choose their actions assessing which behavior is ethical and which one is not. Individuals live according to moral virtue, which means that they are involved in choosing actions properly. However, there is a moral question that keeps coming up, which is how the individuals choose the right course of action in any given situation. Human beings are both rational and passionate creatures. With their intelligence and emotion or desire, human beings make their decision. They realize that they have a natural function to choose what they think is right and wrong to obtain the â€Å"supreme Good.† More over if a human being follows his or her rational principle, he or she will reach the idea of a good life. The definition of a good life may be different for everyone. However, based on the Aristotle’s ethical theory, it is said that a good life is reached when individuals have fulfilled their proper natural function. There are two modes of thoughts whereby the practical mind apprehends variable, contingent truths. They are: art or technical skill and prudence or practical wisdom. The art of technical skill is the state where an individual make something with the involvement of true course of reasoning. With this skill, individuals can choose and make their decision with reasoning. Therefore, the effort of assessing what is ethical and what is not is made with this skill. Prudence or practical wisdom is where the individuals choose practical actions that are conducive to the sorts of goods. This is also where the individuals decide to take actions that are either good or bad for them.

The New Deal was not a complete Success

In the subsequent pages I will explain the failures and successes of the New Deal. I will show how statistics do not show the true accomplishment of the New Deal. I will look at the criticisms Roosevelt faced and how he had come to power when America was on her last leg. When Franklin D. Roosevelt came to power in March 1933 he had America dazzled by his magnetic personality and captivating charisma. He embraced America and held it closely to his heart. He loved it and could see that Herbert Hoover's reign over America had destroyed her. His New Deal was a fresh and exciting way of repairing the once great America. His popularity was undeniable and showed the support he was getting for the New Deal among the Americans. He gave assurance and hope to those who lived in ‘Hoovervilles' to those who queued up for ‘Hoover Stew'. These nicknames were given to the food handouts and shanty towns to demonstrate what Hoover had done to them. Roosevelt's aims were simple and tackled all that was wrong with America; Get the unemployed back to work, protect their savings and property, provide aid for the sick, old and unemployed, get the industry and agriculture back to it's norm and finally restore confidence in the banks. He set up many Alphabet Agencies and passed many Acts to try and conquer the evil that was Hoover's pandemonium. First of all I shall explain the successes. Roosevelt stopped the depression getting any worse. When he came to power in 1933 America had a much greater confidence in her economy. His own poise helped development in Wall Street. The GDP increased by sixty percent between 1933 and 1939, in six years private investment in industry increased by five times and consumer products bought increased by forty percent. People queuing up for food a was just another image of the past. Millions of people got relief, food, clothes and shelter, and it was this emergency relief that prevented them from starving. Many ordinary people were helped with government social security and welfare schemes. This wasn't just for emergency either, it continued in the future. The most affected by the depression were farmers and Roosevelt made sure they were looked after in the New Deal. By the mid 1930s farmer's incomes were rising, especially those with larger farms. Farmers definitely benefited. The New Deal assisted in letting farmers and home owners to stay in their homes. The HOLC was set up and low interest loans were given to home owners. This helped them to cope with mortgage repayments, that were previously out of control, when out of employment. For farmers they were given help through the Farm Credit Administration. For the old, sick and unemployed they had no security, financially or socially. In 1935 the Social Security Act set up a system of national insurance. The elderly were given old age pensions, the unemployed had benefits and the handicapped had financial support. The government, employers and workers paid contributions that funded it. The unemployed were a priority so the Federal Emergency Relief Administration (FERA) gave grants to state and local governments to stabilise the jobless. The projects the New Deal provided helped to build the foundations for future affluence. The schools, roads, dams and many more buildings rekindled America. The Public Works Administration (PWA) constructed many public buildings of the USA such as hospitals and city halls. The ‘Dustbowl' regions were seriously affected by the depression and over-farming had led to the ruin of the land and serious lack of interest from business. But the Tennessee Valley Authority (TVA) restored the valley in seven states. It built several major dams to generate cheap electricity for those ninety eight percent who hadn't got it. It also offered leisure activities on recently built lakes. The Tennessee river developed into being navigable and brought great business interest to the valley. The land was poor so the Civilian Conservation Corps (CCC) completed useful schemes like strengthening river banks, fighting forest fires and combating malaria by controlling the mosquitoes. Mainly to help the land though they planted approximately two hundred million trees, which significantly reduced soil erosion and supplied the crops with shelter belts. Not only did it help the environment but the members benefited. For the three million men under twenty five, who were members of the CCC, it gave them a first involvement in work. Hoover's laissez-faire attitude had made people get used to the fact that federal government had no concern for singular states. But the TVA changed the relationship that was acknowledged by America. State and federal government now were a lot closer and in some cases federal government cut through the powers of state governments. The weaker sections of American society needed central government to get them out of despair. The homeless, old and poor were most desperate and state government couldn't give all the help that was required. The Tennessee Valley was in such a dire condition that one state could not deal with all the difficulties that the valley was suffering with and the seven states were finding it problematic to liaise with each other. Consequently the TVA was made and did in some instances cut through the powers of the state governments. However it did help the area substantially – electricity and irrigation was provided through the building of the dams in addition to employment. Finally, and most importantly, it gave much appreciated and needed hope to America at her nadir and, in some opinions, saved American democracy. The 1930s were looking bleak at the end of the twenties but Roosevelt came in as a superhero, to save those who were despondent and long suffering. Those, once omitted by the depression and unfair politics, black people and farmers, were now involved. Why certain people supported the New deal is apparent but others are uncertain. Farmers and white unemployed people obviously wanted to support the New Deal because they would prosper from the policies. They gained financial support and the economy boosted meaning that the ‘Roaring Twenties' looked achievable once again. But what really stumps many historians is why so many black people supported Roosevelt and voted democratic (the largest number of black people to vote democratic since the American Civil war of 1861-65). Many of the New Deal agencies and acts discriminated against black people, even resulting in the NRA being commonly renamed the ‘Negro Removal Agency' as they were pushed out when levels of wage were regulated. Roosevelt did not take actions to get black people equal rights for fear of losing his majority of voters, white southerners. However he did sign an anti-lynching bill. Directly the president showed little concern for them but on the contrary did have people who worked for him that did care and even employed some black people. Even his wife Eleanor showed her care for their welfare. Overall the New Deal mainly reduced employment from 1933 to 1937 (1933 – fifteen million unemployed, 1937 – under eight and a half million unemployed) and millions of jobs were created. Despite his critics few turned to extremism in the form of communism or fascism unlike his European counterparts. Nonetheless the New Deal did have some failures and it's own opposition. One of the problems was not with the New Deal but in fact Roosevelt himself, in that he was paradoxicaland kept changing what he wanted to do. The laws he set were changed so quickly that the American people didn't know where they stood. Some felt that he was dictator like and had too much control. Because of this his critics spoke out more confidently and made some reconsider their opinion of him. The Supreme Court was wholly against the New Deal and declared some acts like the PWA and AAA as unlawful. This caused parts of the New Deal to be overruled by Congress. Another problem was that big businesses still continued to be powerful and emasculated Roosevelt's policies. Hoover's laissez-faire attitude was appreciated by employers and because of this many begrudged the New Deal. They didn't want government prying into business and economy and as a result larger companies hired thugs to assault union leaders and terrorize workers on strike for better working conditions and increased pay. In 1937 ten demonstrators were shot dead by police and ninety wounded during a steelworkers strike in Chicago. This discouraged employees to ask for pay and was potentially a threat to the economy. The New Deal helped the poor, sick and unemployed financially. But the very poorest were left out in the cold. The Social Security Act came to power to help monetarily but it excluded twenty percent of the workforce as well as five million farm workers and domestics in anguish. There was no source for state-paid medical care. In 1941 the poorest twenty percent were earning only four percent of the national income while the richest twenty percent were contributing forty nine percent to it. There were many poor people who could barely afford food at the price it was but when the AAA helped rise prices to increase farmer's salaries this caused an even bigger problem for the millions of jobless Americans. Farmers with big farms profited from the New Deal but the small time farmers felt it hindered them along with farm labourers and sharecroppers, who were mainly black. These sufferers tended to live in rural America where poverty was rife, specifically southern America. An enduring drought in 1934-5 hit these already destitute states and turned the soil to dust. There was no rain and desert was spreading like wild fire. Texas, Kansas, Oklahoma and Colorado were known as ‘Dustbowl'. The ‘Okies' set off to find work in California but instead experienced adversity. Another huge group who suffered at the hands of the New Deal were black people. There was attempts in the New Deal to tackle their civil rights but they did not go far enough. Unfortunately Roosevelt put his ego first and knew that by giving black people rights he would lose his support from the southern democratic who were deadly against giving black people equality. The emergency relief was essential for the thirty percent of black people who depended on it but there was no specific laws to combat their own distress from the depression. The 1920s were the high point of American history and industry. Everyone was confident and had no worries. Spending was high and investment was soaring. But when the crash hit everyone became disheartened. The Americans put up with Hoover's pathetic excuse for a presidency and there seemed to be no future. When Roosevelt came there was hope again that the ‘Roaring Twenties' would be resurrected but America was far from it. Despite Roosevelt's best efforts by 1937 Americans were only spending and investing about seventy five percent of what they had in 1929. The most considerable and, in my opinion, the most reputation ruining encumbrance of the New Deal was that unemployment remained high for a majority of Roosevelt's years as President. Up to 1937 the figures were decreasing from a 1933 figure of fifteen million to eight million, three hundred thousand in 1937. But because of the rising national debt of two hundred and fifty million dollars (big compared to the Hoover debt of nineteen billion dollars) Roosevelt had to cut back on government spending. This was calamitous and accordingly the economy plunged. Unemployment rose to ten and a half million as a direct result of industrial production falling by a third. By 1938 Roosevelt saw his faux pas and increased government spending in the hope to recover from this fiasco but by 1940 the 1937 level was still not met. Agencies like the CCC and PWA were labelled as forced labour because of the low pay and creating work for the sake of it. The government money funded all this so in effect by lowering the money spent by government you stopped all the jobs. Others critics said that yes America gained from the schools, hospitals and courthouses courtesy of the PWA and WPA but it was pointless work created to make Roosevelt look good. The New Deal was viciously attacked by economists who complained that the New Deal policies were short term affairs and the future of America was still dubious. They believed that those who counted on the New Deal were being conned as all the evidence clearly showed that in the near future their jobs would be gone. Also the government could reduce unemployment but could never stop it fully. They endeavoured to contain it but it was not enough. William Leuchtenburg thought that World War two got America out of the depression. Finally the last failure was that the cost was too great and a lot was wasted. For the WPA millions of dollars were spent on wages and money was given out like sweets. There was all the loans to banks, money for farmers, money to soup kitchens for necessities like blankets. All of this was seen as vital but some felt that money was being literally thrown away because Roosevelt couldn't hope to spend the real amount needed on solving unemployment. The rich and Republicans were bitter because of the taxes increasing. They felt that government should maintain a laissez faire attitude and stop controlling their traditional freedoms. They had liked Hoover's way of thinking. They liked his idea that people should be individually strong, help themselves and that the wealthy should be left alone to make money and not reprimanded for it. Their opinion differed greatly from the average American and so Roosevelt could not oblige everyone. These rich republicans tried to say that Roosevelt, the saviour of America, was setting up a dictatorship. Their evidence was when in 1936 he had tried to fill the Supreme Court with his loyal democrats so that his policies and ideas would not be overruled. They also said he had socialist ideas as all his policies were aimed at working class, the unemployed and the poor. My opinion is this. Franklin D. Roosevelt was a great man who defended those who were in inexplicable poverty. At some points he did change his mind but I think that he thought he didn't need a plan b or something to resort to. When he set up the New Deal agencies and acts he thought he could appeal to America as someone who takes action. When some acts were declared unlawful I think he was shocked. After the depression everybody was like zombies, dead to their surroundings because there was no one to help. Yet here is someone who is trying to help and he is criticised and made out to be a dictator. Personally I find this shameful. Repairing the broken situation was the clear way forward. But Herbert Hoover had chosen to leave America to lick her own wounds and only took action when it was too late. Hoover had given big businesses the foot up they needed and they were more powerful that the government itself. Roosevelt cannot be blamed for larger companies' power. Money equalled power and the wealthy were always going to come out on top. He set up all these acts and agencies and successfully saved many farmers from inevitable mountains of debt and stopped starvation for millions. There were some who were left out of this but these were the people that every society has, even today. They are the ones who are destined to fail, never seize an opportunity and lack a killer instinct. There is no desire to get out of their situation and therefore Roosevelt could not help these people. Black people did suffer and those who lived in rural areas and Roosevelt did neglect the rights of black people but he did show his support in subtle mannerisms. For instance his wife cared deeply for their wellbeing, he employed black people to work on major projects like Mary McLeod Bethune who was in charge of the National Youth Administration and he also signed an anti-lynching bill. If he was to declare his undying support for them he would be outcast himself and lose his voters. He did put his own self-importance above them but Hoover did far worse and Roosevelt had done so much good he could be forgiven for being restrained in his approach to black people. To help the rural areas he greatly increased business through the TVA and dams. His ideas were fresh and the valley took advantage of the waterways. Unemployment was the biggest issue but there is an explanation. Using the 1928 figures as a comparison Roosevelt didn't get the figures back but after such a profitable economical peak and then an immense misfortune it would be absurd to expect him to get them back, in fact impossible. But the main issue I have is that the critics were usually the people who were not affected by the crash. The wealthy had a small dent in their bank accounts and nothing that couldn't be fixed with some expensive wine and caviar. The Americans that really suffered valued his unexplainable care for them. He himself was from a wealthy background and could easily have just ignored the poor and get on with helping himself to profits in big companies. But something was so charismatic that it was hard to hate someone who spoke such sense, such vision and concern. Care was like a swear word to Hoover who had no regard for his country's opinion of him. â€Å"I ask you to judge me by the enemies I have made. † Wise words from Roosevelt, and true. Wealthy economists disliked him because he cared. They wanted a laissez-faire, stone-hearted President who didn't give a damn. But Roosevelt took a stand against the Republicans and thank God he did. Regarding the statement I agree to the extent that nothing can be perfect as things have to go back to the drawing board. But I think that considering the circumstances in which Roosevelt was handed America, he did extremely well. He completed his aims. Unemployment was it's lowest since 1933 by 1940, with fluctuations obviously, property was saved thanks to low interest loans and savings were protected, industry and agriculture bounced back, pensions were provided for the old and benefits given to the unemployed and handicapped. Finally America was confident again. The great country America was back and the world was beckoning her to call out her glory once more. And so she did, with Roosevelt firmly behind her all the way. The New Deal was not a complete success Due to the Wall Street Crash in 1933 the New Deal was introduced. The New Deal helped the unemployment problem but did not solve it. The New Deal stopped things from getting any worse in the short term, however in the long term only World War two solved the unemployment crisis. Some historians believe that the New Deal was partly a success and partly a failure. In the opinion I think that the New Deal was a success. The New Deal had aimed to provide relief through the Federal Emergency Relief Act (FERA), this aimed to provide direct cash to the needy. $500 million has been given to states to help the starving and homeless people. The money was also used for employment schemes, nursing schools (so parents could go out during the day to find a job), soup kitchens, and blankets. The FERA was up to some point a success, for this aim many things had to be provided, if the government had stopped providing money this aim wouldn't be a success. The New Deal planned to re-build the economy by introducing the Emergency Banking Act, which aimed to solve the financial crisis after the Wall Street Crash. Every bank was closed for a four-day ‘bank holiday' and only honest, well-run banks with enough cash were allowed to re-open. The Securities Act forced companies giving out new shares to provide full information about the company to the public. The New Deal never solved the underlying economic problems and the US economy took longer to recover than most European countries. Confidence remained low. Throughout the 1930s Americans only spent and invested about 75% of what they had before 1929. When Roosevelt cut the New Deal budget in 1937, the country had gone back into recession. The Civil Works Administration (CWA) also helped relief. This aim provided temporary work for four million men, school, airport, roads and even 150000 public toilets. The Public Works Administration (PWA) was given funds of $3300 million. It was used to buy materials and employ millions of skilled workers to build schools, housing, hospitals, bridges, courtrooms and dams. The PWA also built ten ships and 50 airports. But this solution was only short-term. The New Deal laws clearly dealt with the problem of poverty among black people and the poorest sector. The Agricultural Adjustment Act (AAA) gave the government power to control the prices. They paid farmers to produce less and destroy some of the food they had already produced. They hoped that food prices would rise because there were short supplies. The idea worked-between 1933 and 1939, farmers' incomes doubled. However, the government was heavily criticized for this idea, the government was destroying food and forcing up prices to help farmers at a time when millions in the city were starving. The New Deal did a lot to help agriculture, however did have some problem it helped large firms the most and the problems of ‘dustbowl' continued. Projects such as the Tennessee valley authority (TVA) brought work and had improved peoples standard of living to deprived parts of the city. The Civilian Conservation Corps (CCC) was made to assure that all unemployed 18 to 25 year olds were given food and shelter in the countryside. They got paid 1 dollar a week they did conservation work-planted trees, dug canals, cleared footpaths and strengthened riverbanks against flooding. The Civilian Conservation Corps provided jobs for 2.5 million men. But the New Deal was blamed for giving jobs out for the sake of it, in 1941 6 million people were still left unemployed. Only when the USA entered the war the unemployment problem was solved. The New Deal aimed to create a fairer society by using the National Recovery Administration (NRA), The NRA aimed to improve working conditions in the industry and strengthened the position of labour unions against industrial giants. The Wagner act forced all employers to allow trade unions to operate in their companies. The New Deal saw women achieving prominent positions. Eleanor Roosevelt became an important campaigner. The Supreme Court thought that the New Deal did too much. They had to judge whether the New Deal was in line with the terms of the US Constitution. The judges in the court were conservative and did not like the way the New Deal allowed the government to become so involved in the economy. The judges found the National Industrial Recovery Act and the Agricultural Adjustment Act (AAA) unlawful. Roosevelt did not want the judges to dismantle the whole New Deal. A After he was re elected in 1936 he tried to change the judges so the court was pro New Deal. This did not work, but the court realized they could not change the New Deal. In conclusion I think that The New Deal was a success as the Federal Government got involved for the first time. As well as this acts such as the WPA and the CWA provided relief for the economy. The Banking Act and the Securities Act helped solve financial problems and the AAA helped agriculture. The NRA improved working conditions in industry and women became high achievers. However there were some failures the problem of ‘dustbowl' continued, unemployment did not go away, most New Deal laws were designed to help women rather than men and the New Deal had a lot of opposition. It was the war that finally solved the problem of unemployment.

Mode Of Production in Marxism

Mode Of Production in Marxism The mode of production is a central concept in Marxism and is defined as the way a society is organized to produce goods and services. It consists of two major aspects: the forces of production and the relations of production. The forces of production include all of the elements that are brought together in production – from land, raw material, and fuel to human skill and labor to machinery, tools, and factories. The relations of production include relationships among people and people’s relationships to the forces of production through which decisions are made about what to do with the results. In Marxist theory, the  mode of production concept was used to illustrate the historical differences between different societies economies, and Karl Marx most commonly commented on Asiatic, slavery/ancient, feudalism, and capitalism. Karl  Marx and Economic Theory The ultimate end-goal of Marxs economic theory was a post-class society formed around principles of socialism or communism; in either case, the mode of production concept played a key role in understanding the means through which to achieve this goal. With this theory, Marx differentiated various economies throughout history, documenting what he called historical materialisms dialectical stages of development. However, Marx failed to be consistent in his invented terminology, resulting in a vast number of synonyms, subsets and related terms to describe the various  systems. All of these names, of course, depended upon the means through which communities obtained and provided necessary goods and services to one another. Therefore relationships between these people became the  source of their namesake. Such is the case with communal, independent peasant, state, and slave while others operated from a more  universal  or national  standpoint like  capitalist, socialist and communist. Modern Application Even now, the idea of overthrowing the capitalist system in favor of a communist or socialist one that favors the employee over the company, the citizen over state, and the countryman over country, but its a hotly contested debate. To give context to the argument against capitalism, Marx argues that by its very nature, capitalism can be viewed as a positive, and indeed revolutionary, economic system whos downfall is its dependence on exploiting and alienating the worker.   Marx further argued that capitalism is inherently doomed to fail for this very reason: the worker would eventually consider itself oppressed by the capitalist and start a social movement to change the system to a more communist or socialist means of production. However, he warned, this would occur only if a class-conscious proletariat organized successfully to challenge and overthrow the domination of capital.

Riefenstahl essays

Riefenstahl essays Art, in any shape or form, captivates our interest and emotions. Though Leni Riefenstahl and Ray Muller differ in the approach to film production, both shared similar film techniques. Their films appeals to the audiences emotions, while identifying the subject with the audience. Both film directors use the rhetorical appeal of pathos to reel in their captive audience. In Leni Riefenstahls Triumph of the Will, she portrays a unified and powerful Germany to help persuade crowds to join the Nazi regime through the perceived power Germany evoked on in the world. Muller on the other hand, helps the audience identify and sympathize with Riefenstahl in The Wonderful Horrible Life of Leni Riefenstahl. Riefenstahls life is contrasted with the legend that the world had created. In this documentary, Muller shows the audience how Riefenstahl is human that her life is full of triumphs and failures just like any other human. Though both artists appeal to the audience emotions, their depiction of their subjects greatly differs. Riefenstahl shows Adolph Hitler in a positive light. Triumph of the Will spread propaganda for Hitlers cause. Muller broadened the scope of Riefenstahls life that the public saw. He wanted audiences to see parts of Riefenstahls life other than those moments linked to Hitler and her legend. Muller achieved this goal by filming Riefenstahl in her natural and vulnerable state. He succeeded by filming Riefenstahl with friends and showing the audience that she would not always cooperate; images are linked to what being human is. Riefenstahl and Muller both filmed extraordinary humans. Riefenstahl filmed Hitler and Muller filmed Riefenstahl. Even though their styles and methods differed greatly, we gain great insight and understanding through these films. ...

buy custom The Sport Company in the United States essay

buy custom The Sport Company in the United States essay According to Marina (2008) Nike Inc. is the leading supplier of athletic shoes and equipments, as well as a key producer of sports equipment in the world. The company is based in the United States, and its headquarter is in Beaverton, Oregon. A majority of people are familiar with the various products offered by Nike store line, for instance, NIKE Football, Nike Sportswear, Nike Volleyball etc. It is from the sale of these products, coupled with the companys slogan, Just Do It that, Nike was able to get a profit of $15 billion, in the year 2006 (Peters 2009). As at 2008, the companys revenue was over US$ 18.6 billion, and indication of its business success. It has also employed in excess of 30,000 workers globally. However, over the past few years, Nike has been faced with a series of problems, which has negatively affected the business image, and consequently, its performance. Some of the issues of concern include paying low wages to its workers, using child labor, and the effect of outsourcing on its sales. As expected, such grave claims are bound to affect the successful establishment of any business both locally and internationally, and Nike is not an exception (Madeley 1999). For instance, Nikes sweatshops labor case resulted in numerous controversial debates concerning its ethical business practices. That painted a bad image of the company in the publics eye; something that Nike is still struggling to overcome among Americans and other customers worldwide, even if it has tried to recover from the bad press it received. The following in-depth analysis into the various challenges that Nike Inc. has faced in the recent past, gives a better definition of its problems. Problem Definition Nikes problems started, when it decided to outsource its manufacturing plants to numerous countries, with an intention of lessening costs, and improving its efficiency in productivity. What followed was widespread protests and outrage, far much beyond the expectation of the company. The protesters stereotyped the company as, forcing, children to slave away in hazardous conditions for below-subsistence wages (Hill 2009, p. 57). The factories forced their workers to work, extremely long hours to fill the quotas. In addition, they had to follow stringent rules throughout the working hours, while being paid minimally, despite the fact that 77% of employees in Nike Vietnam had respiratory problems (Sun 2010). Consequently, human rights and globalization activists criticized the company, for exploiting workers abroad, and placing them under very poor working conditions. What angered them most was the fact that Nike was cashing in billions of dollars, but still failed to provide a safe envi ronment for its workers. It was the complaints against globalization, and the numerous protests against poor working conditions that made the company realize the importance of providing a safe working environment to its employees, as well as, adhering to specific standards for every one of its factories abroad. The key challenges that Nike had to confront include ethical, cultural and legal challenges. It is a good thing that the company has provided numerous jobs to people across the world. However, that does not justify its maltreatment of its workers. For instance, while an average daily living wage in Vietnam in about $3, Nike Vietnam was paying only $ 1.60 daily to its workers (Hill 2009). This problem could have been avoided by the company paying each and every one of its employees the living wage that corresponds to the pay in their home countries, in order to be able to at least afford basic items. Besides, decent living wage is a cultural expectation, and since the company failed to meet it, people protested. Another challenge that the company had to face was the issue of unsafe working conditions. Nike hired, an accounting firm, Ernst Young to carry out an audit of its business practices. The audit report discovered that employees with breathing and skin problems had been left to continue working in departments with chemicals despite their conditions Fass (2010). This was in addition to a claim that over half of those workers who worked in departments dealing with chemicals were not provided with protective clothing such as masks and gloves. The findings of the report were meant to be confidential, but somehow, they reached the public, which triggered a lot of rage and anger from all corners of the world. While it continued to make even higher profits, it exploited its very own workers that enabled them to succeed. Nikes problems were not far from over; it was again accused of failing to adhere to child labor laws. The company hired children, and forced then to work for long hours while paying them wages below the required minimum pay. For instance, according to Global Exchange, one factory, owned by a Korean subcontractor for Nike, was hiring children as young as thirteen years, and forcing then to work for up to seventeen hours daily under enforced silence, while being paid only 10 cents per hour (Sage 2008). Exposure of workers to harsh and toxic chemicals such as carcinogens also placed the company at odds with human rights activists. In an attempt to redeem its badly tainted image, the company stated that it had formulated an action plan for dealing with the various problems indicated in the report, and that, it had improved safety and ventilation, reduced overtime hours, and lessened the use of toxic chemicals. Attempts of redeeming the bad image of the company saw, Nike again hiring Andrew Young, a one-time U.S. Ambassador to the UN, and the Ex- Mayor of Atlanta, and Congressional representative. His responsibility was to evaluate the working conditions in the various Nokias subcontractor plants around the world. Unfortunately, his report was accused of having discrepancies, in addition to the questionable method in which the research was conducted (Hill 2009). The idea of audits done on oversees factories by independent auitors came from United Students Against Sweatshops, in an attempt to obtain an accurate independent audit. But it seems that even independent auditors, did not deliver accurate results. Despite numerous attempts as discussed above, Nike still remains the focus of protests with regard to unsafe working conditions and child labor laws. In addition, the widely recognized brand name of the company has seen a number of governmental organizations working with it to make sure that it provides safe and ethical business practices, as well as to monitor, its sweatshops established in foreign countries (Rutenberg 2002). The several challenges that the brand is facing shows just how important it is for companies to follow the rules and regulations established by a particular country in order to successfully do its business there. It is based on the above challenges that I realized that Nike would benefit from a marketing research. Despite the fact that the companys brand is well known in the whole world, it is true that if it does not act fast to deal with the above problems, the business might eventually go down due to more and more people distancing themselves from the company (Egan 1998). As at 2007, retailers of Nike products both small and large reported that a significant number of their customers did not want anything to do with the brand due to allegations on the company, over worker exploitations overseas. As a result, their sales dropped considerably, affecting the overall performance of the company. This research was aimed at assessing the companies working conditions, and what measures the company should take to improve the working conditions for its workers in order to redeem its tainted image and reclaim the success it used to have in the previous years. The objectives of the research was as follows Objectives To evaluate the working conditions of Nike Vietnam factory. To find out what measures Nike Vietnam should take to provide better working conditions for its workers. Research Method and Limitations In order to find answers to the above questions, a research was carried out among selected employees of the company, to get their own version of the claims and what they would like to be done to improve the situations. The choice of the Nikes employees was based on the fact that they are the ones affected by the poor working conditions, and therefore their input is very important when the company is making critical decisions that concern them. The research sample was 500 randomly selected employees of Nike Vietnam, since it is one of the companys overseas factories where poor working conditions have been reported to a great extent. The research method involved an intercept survey, where questionnaires were constructed with the questions; 1) under what working conditions do you work? 2) What would you like to be done to improve the working conditions? To get answers to the above questions, I had to conduct a brief interview on the employees of the Nikes factory in Vietnam. The good thing is that I stay in Vietnam, and therefore, I did not have to incur travelling expenses, as in the case when the company to be researched is located far way. As expected, gaining entry into the company to interview the employees was not easy. First, even seeing the CEO of the factory, was a problem; I went to the company for almost one week, always finding him busy, either with meetings or appointments. The following week, when I finally gained access to his office, I had to explain to the CEO my reasons of wanting to interview their employees, and how my research would benefit his company. I told him of my concern for the numerous challenges that Nike Company has been facing in the recent past, and that I was their loyal customer and would not want to see the company being closed someday because it did not act appropriately in time to find lasting solutions to its numerous problems. I also told him of the importance of considering the input of their workers, who are the ones affected by the poor company working conditions, and that no research done in the recent past has targeted the suggestions of the workers. Though he was reluctant to give me permission to interview his employees, he finally agreed, realizing that its his company that would benefit from the findings of my research to a large extent. The next thing was to swing into full action of carrying out the interview. Since my target was to interview 500 (250 men and 250 women) workers, my strategy was to interview twenty workers daily for the next twenty-five days, a request that the management agreed with so long as it did not interfere with normal work. To avoid creating curiosity among workers wanting to know what is going own, the management gave me one of the offices, where I interviewed the workers, each one at a time, and filling their answers in the questionnaires I had constructed. I must say that the workers were very cooperative and welcoming, which made me realize that my research was not only important to me and their company, but to them as well. All in all, the interviews went well, and after twenty-five days, I had interviewed all the 500 employees I had targeted. Though the process was tiring because I was alone, the course was worth it. A major limitation of this research was the fact that the research sample size I used was small. Since poor working condition claims of Nike Inc. does not only affect its factory in Vietnam, but also its other oversees companies in other parts of the world, the opinions of 500 hundred people cannot satisfactorily represent the opinions of the rest of the workers. Being alone, I could not have managed to interview more employees, owing to the limited time I was given by the company. In addition, the research findings needed to be thoroughly analyzed using appropriate statistical tools in order to come uup with conclusive suggestions that would help the company to redeem its bad image on the publics eye. However, since I did not have the relevant statistical packages, my analysis was limited. Research Findings The 2007 US financial crisis affected many countries all over the world, and Vietnam was not an exception. 50% of the workers interviewed stated that the company was paying them very low wages. The workers said that the low wages paid to them barely met their basic needs; leave alone other responsibilities such as paying school fees for their children, as well taking care of medical expenses. 25% of the workers said that the hours that they had to endure everyday, with minimum pay was taking a toll on the lives. They said that they are forced to work long overtime hours without pay. That consequently, took a toll on their personal lives, as many of them had broken marriages, as their spouses accused them of neglect. The worst part of it is that, their pay is insignificant, and does not justify the long working hours. Out of those who cited long working hours as their major problem, 15 percent of them were living as single parents; due to being left by their spouses, on the basis of t heir long absence in their homes, while another 10% said that the long hours of work over the years have led to them developing various health complications. For instance, one man said that he was suffering from insomnia, while the other had developed pneumonia, due to working for long hours in the cold. Another fifteen percent of the workers interviewed said that their health was the most important thing to them and their major concern was handling toxic chemicals without the company giving them protecting clothing. A large percentage of those who had issues with the lack of protective clothing had either genetic health problems, or conditions they had acquired as a result of long exposure to toxic chemicals. The remaining 10 percent of the workers cited low wages, lack of protective clothing and long hours of work. They wished that the company could do something to generally improve the working conditions of the workers. In answering the question of what measures the company should take to improve its working conditions, 60% of the interviewed workers suggested, that the company should pay them better enumerations, and reduce the total number of working hours from the current 15 hours to the normal 8 hours, and that working overtime should be optional. Another 10% of the interviewees were in support of better pay, but they did not want the overtime hours to be reduced. Instead, they wanted their overtime payment to be guaranteed, citing that they had so many needs to take care of and that, so long as their overtime hours were paid, they were willing to continue working long hours to be able to get more money. 10% said that the company should provide protective clothing for everybody in the company, since only half of them had been provided with the protective wears. In addition, they said that the protective clothing they had currently were old and worn out and therefore needed replacements. The also , wanted the company to include them in the decision making process of the company. The said that the factory does not consult them on anything; that their duty is to work without questioning, an action they said had really demoralized them. Besides, they also supported better pay and access to better medical services within the company. One of the interviewees said that the company had a nurse that offered only painkillers irrespective of the disease that the workers, and that most of the times, they were denied permission to seek treatment outside the company. In fact he said that there is a female worker who died in the company who was suffering from heart attack, who died in the company some time back, because of being denied permission to see go to a proper hospital for medical checkup. Another 15% wanted the company to pay better, reduce the long working hours, provide protective clothing and also provide them with meals at work (breakfast and lunch). The remaining 5% of the i nterviewed workers suggested the already mentioned points above, in addition to being allowed by the company to join workers union, being allowed to go on paid leaves, being provided with staff training and development programs, to sharpen their skills and knowledge. From the above findings is evident that the earlier researchers that have reported poor working conditions did not lie; it is real and happening. The results of this research are believable because, it came from the workers themselves. There is one thing that is worth noting about these findings; despite the fact that the research was done in small scale with only a few people only, it unraveled new measures which Nike has not considered in its plan of redeeming its image. Such measures include, seeking the input of workers in decision making, worker training and development, and allowing workers to join workers unions. Even other measures such as increasing the pay of workers, and reducing overtime working hours which the company ha promised to implement have just been theoretical; the company has not fully implemented them. Conclusions and Recommendations The famous brand name of Nike, risks diminishing in the coming years, if the company continues with its current poor working practices of paying low wages to its workers, long working hours and failure to provide protective clothing to its employees. The company should realize the value of its workers, and start treating them with respect as human beings, and not working tools. It is also important for the management of Nike Vietnam, to realize that public image is very important; how the public views a company greatly determines whether it will succeed or fail, and therefore they should do everything possible to redeem their bad public image (Brettman 2011). I recommend that the CEO of the company and his management team should take the above suggestions by their workers seriously and implementing them to the letter, as a first step towards redeeming their image. Buy custom The Sport Company in the United States essay

Money and banking Assignment Example | Topics and Well Written Essays - 500 words

Money and banking - Assignment Example Conversely, introduction of money market mutual funds constrained deposit to banks since they paid higher money market values. Finally, the introduction of ATMs in the banking sector reduced the cost of transactions, which the banks used to benefit from due to the paper work required (DeYoung). Hence, the consequence of this shift was a reduction in banks fundamental sources of funds. Experts cite adjustable-rate mortgages (ARMs) as a dubious practice that exacerbated the financial crisis. In this case, ARMs enticed borrowers with low credit to enable them borrow against the value of homes. This way, families were able to own homes that were beyond their reach. Consequently, there was an inflation of a new bubble in the housing sector as prices were indicative of families’ inability to pay (Mackaman). Subprime mortgages, like ARMs, contributed to underpaid-workers owning homes that they could not afford to pay. In effect, this led to creditors risk managing the default payments through shadowy techniques that involved bundling, selling, and repackaging debt. With the number of defaulters rising, what followed was a number of foreclosures that were in contrast with the value of debt bundling from banks and saving institutions. In effect, these institutions resulted to liquidity and solvency status that lead to the crisis (Mackman). Strictly put, banks that follow proper lending procedures will ensure that the borrowers are credit worthy and they will not become defaulters, which can make a bank lose money. However, a bank with high nonperforming loans runs the risk of a low capital base to do business and they can run into trouble with financial regulators. In addition, such publicity might result to substantial withdraws from depositors (a run on the bank). 6- Explain the Basel requirements and how banks got around the

Brain based learning Essay Example | Topics and Well Written Essays - 750 words

Brain based learning - Essay Example As such, various researches have been conducted over the years in relation to this method of teaching. One of them dealt with finding the correlation between the use of the brain-based learning and the learning process and the the effect on the students confidence (Politano & Paquin, 2000). As earlier mentioned, the topic of brain-based learning has seen various researches and one of the areas has touched on the students’ learning process. As such, the research on the teaching method has focussed on how the brain functions in enabling the students to learn new concepts and skills over a given period and exposure. For example, the concept of neuroplasticity, an area researched under the brain-based learning, shows that there exist neural connections in a brain that are capable of remapping and reorganizing themselves the moment a person is exposed to new things to learn or new experiences. It has also been found that the learning process of a person is dependent on the brain’s capacity to handle various activities at a go. Additionally, research on the brain-based learning explains that the same type of information is likely to be stored in various parts of the brain. As such, the brain-based learning depends on the emotional state of the learner during th e learning process, which can be facilitated by factors such as diet, stress and exercise among other conditions. For this, it is evident that the use of brain-based learning technique highly enhances the learning process of the students (Politano & Paquin, 2000, p. 123). In regard to the confidence, brain-based learning has been found to be efficient in reducing anxiety in learners who are struggling with activities such as reading, pronunciation or any other learning-related activities. As such, tutors can use this technique to seek the right opportunities that can be used to emphasize the ability of the learner towards the achievement of the brain that they would want. Brain-based learning may also

Impacts of The European Economic Crisis Essay Example | Topics and Well Written Essays - 1000 words

Impacts of The European Economic Crisis - Essay Example Additionally, the EU recession caused an increase in the cost of doing business, since firms do not have access to credit from financial institutions. Because of this, firms will have to cut cost of investments such as research on investments. This will have a long term effect on firms and the countries involved because there is a loss in research which would have led to inventions of new technologies. Political crises have also been reported in countries affected by financial crisis, for example Greece. There have been cases of demonstrations, rioting and other social effects on the population. This is mainly attributed to the high rate of unemployed persons, high inflation and high prices of goods. This can be a long term effect because if the case of EU financial crisis is not dealt with, political and social instability will continue (Aghion & Howitt, 2006). The rate of depression among the residents of EU is also increasing because of the high rate of unemployment. This is becau se the population has lost hope for future income based on the crisis which hit their countries. This is mainly attached to the results of the crisis such as the increase in the number of poor people. This would be a long term effect because it is a continuous trend. Furthermore, other long term consequences are impacts on the populations’ health due to loss of jobs and lack of insurance cover. Research done by the Red Cross in some EU countries has shown that the EU crisis has made the governments too weak to provide important services to its citizens. This is because there is a high growth in the number of citizens demanding social services from the government. The gap between the poor and the rich is also increasing because more people...This essay is one of the best examples of comprehensive analysis of the impacts of the economic crisis on the economies of the EU countries. The EU crisis increased the rate of unemployment in most European countries. High number of workers outside the job lose their job skills because they are not practicing. The EU recession caused an increase in the cost of doing business, since firms do not have access to credit from financial institutions. Firms had to cut cost of investments such as research on investments. There is a loss in research which would have led to inventions of new technologies. Political crises have also been reported in countries affected by financial crisis, for example Greece. There have been cases of demonstrations, rioting and other social effects on the population. This is mainly attributed to the high rate of unemployed persons, high inflation and high prices of goods. This can be a long term effect because if the case of EU financial crisis is not dealt with, political and social instability will continue To solve the case of unemployment which has contributed to political instability, the EU should consider unemployment insurance. Unemployment insurance has been implemented in the United States and has done well. This act can be implemented in such a way that those who had been employed before losing their jobs qualify for unemployment insurance. The study also mentioned the loss of hope by firms and cuts on their investments due to loss of credit from financial institutions.

Types of electronic medical records Essay Example | Topics and Well Written Essays - 1250 words

Types of electronic medical records - Essay Example †¢ Professional electronic health record is designed to serve less than forty health officers. This means that the software is capable of successfully showing details of less than 40 patients at once. Thus if the request to show information exceeds forty, the system may experience delays or even crash. It is ideal for a medium-sized health institution. †¢ The Enterprise electronic health record software is designed in such a manner that it can handle a large number of requests to display patient’s health records. The software can handle a big number of requests thus making it ideal for large health institutions. It is also used commercially hence given the name enterprise electronic health records software. eClinicalWorks This is one of the biggest and most popular electronic health records vendors. It has a customer base of more than 55, 000 customers who have their records electronically stored. The main reason behind its popularity is the fact that it is easily accessible in most of the health institutions, and hence, the chances of the patient failing to get their records are low. This means that a patient can be treated by different physicians in different locations and still provide the same information to the different medical practitioners. The software popularity and efficiency have won it several electronic health record awards. The software is also widely accepted and also legitimate as it is ONC-ATCB certified. The Aprima electronic health record is popular and acceptable with many people. ... The software can handle a big number of requests thus making it ideal for large health institutions. It is also used commercially hence given the name enterprise electronic health records software. eClinicalWorks This is one of the biggest and most popular electronic health records vendors. It has a customer base of more than 55, 000 customers who have their records electronically stored. The main reason behind its popularity is the fact that it is easily accessible in most of the health institutions, and hence, the chances of the patient failing to get their records are low. This means that a patient can be treated by different physicians in different locations and still provide the same information to the different medical practitioners. The software popularity and efficiency have won it several electronic health record awards. The software is also widely accepted and also legitimate as it is ONC-ATCB certified (Software Advice, 2011). Aprima Electronic Health Record The Aprima ele ctronic health record is popular and acceptable with many people. The software boasts of several features that are not available in the other electronic health record software. Among the unique properties of the Aprima electronic health record software is the feature that incorporates billing and scheduling. This makes it possible for the patient to get the breakdown and total of the treatment charges. The software also reminds the patients of their schedule and appointments with the clinician. The advanced features make it usable by any size or type of practice. The legitimacy of the software is proved by the fact that it is also ONC-ATCB certified. Greenway primeSUITE 2011 This is electronic health record software which has grown to be a market leader in this line of

Bulling in school Research Paper Example | Topics and Well Written Essays - 500 words

Bulling in school - Research Paper Example Some people, parents and teachers alike, believe bullying is a customary element of social development and in fact helps children in coping with dominating, overbearing types during their lives. However, bullying is a considerable problem and should not be tolerated. The results of bullying can be extremely serious; from depression to suicide in spite of which role was played. Fortunately, because bullying behavior normally occurs on a persistent basis, it can also usually be identified and prevented earlier and easier than more deviant behaviors years later, perhaps with the positive outcome of a reduction in criminality numbers among adults. Research investigating the naturalistic playground behavior of children indicates that those children who have low levels of acceptance among their peers are more inclined to become bullies. Consequently, it becomes imperative that teachers recognize the social construction developing in the classroom to be better able to divert any dangerous a ctivity before it gets out of control. Then, intervention strategies can be employed to help at risk children to learn how to best deal with difficult social situations. Studies conducted within the classroom have identified numerous groups with elevated risk of bullying behavior as either the victim or aggressor, which can aid teachers in determining when and what type of intervention is suitable. Research has indicated certain populations display increased instances of bullying behavior when put in a poverty situation. It indicates the significance of teachers not being too fast to correlate a student as a likely victim or bully based only on their economic status. Most experienced teachers can dependably differentiate between proactive aggression (bullying) and reactive aggression (an intention to protect). Many teachers, especially those in middle and high school tend to assume students will solve

Abstract Essay Example | Topics and Well Written Essays - 250 words - 26

Abstract - Essay Example In this study the researcher wanted to identify which markets have a higher predictability of the time series. The researcher even wanted to identify the relationship between the returns of Indian stock market and the R/S ratio. To conduct the study the author obtained the closing stock rates if different indices that were being trades on India’s stock exchange and this data comprises of data obtained from year 2000 to 2010. The researcher identified that all the stock indices that were employed in the study were close to 0.5 Hurst exponents who shows that the returns from the stock exchange are completely random and the market is quite efficient. The researcher even identified that when the values of R/S ratio were elevated, the returns were even increased and when the R/S ratio was low, the returns were even low. The researcher concludes that the R/S ratio can be used making trading decisions and while analyzing a particular trend in the stock

Types of electronic medical records Essay Example | Topics and Well Written Essays - 1250 words

Types of electronic medical records - Essay Example †¢ Professional electronic health record is designed to serve less than forty health officers. This means that the software is capable of successfully showing details of less than 40 patients at once. Thus if the request to show information exceeds forty, the system may experience delays or even crash. It is ideal for a medium-sized health institution. †¢ The Enterprise electronic health record software is designed in such a manner that it can handle a large number of requests to display patient’s health records. The software can handle a big number of requests thus making it ideal for large health institutions. It is also used commercially hence given the name enterprise electronic health records software. eClinicalWorks This is one of the biggest and most popular electronic health records vendors. It has a customer base of more than 55, 000 customers who have their records electronically stored. The main reason behind its popularity is the fact that it is easily accessible in most of the health institutions, and hence, the chances of the patient failing to get their records are low. This means that a patient can be treated by different physicians in different locations and still provide the same information to the different medical practitioners. The software popularity and efficiency have won it several electronic health record awards. The software is also widely accepted and also legitimate as it is ONC-ATCB certified. The Aprima electronic health record is popular and acceptable with many people. ... The software can handle a big number of requests thus making it ideal for large health institutions. It is also used commercially hence given the name enterprise electronic health records software. eClinicalWorks This is one of the biggest and most popular electronic health records vendors. It has a customer base of more than 55, 000 customers who have their records electronically stored. The main reason behind its popularity is the fact that it is easily accessible in most of the health institutions, and hence, the chances of the patient failing to get their records are low. This means that a patient can be treated by different physicians in different locations and still provide the same information to the different medical practitioners. The software popularity and efficiency have won it several electronic health record awards. The software is also widely accepted and also legitimate as it is ONC-ATCB certified (Software Advice, 2011). Aprima Electronic Health Record The Aprima ele ctronic health record is popular and acceptable with many people. The software boasts of several features that are not available in the other electronic health record software. Among the unique properties of the Aprima electronic health record software is the feature that incorporates billing and scheduling. This makes it possible for the patient to get the breakdown and total of the treatment charges. The software also reminds the patients of their schedule and appointments with the clinician. The advanced features make it usable by any size or type of practice. The legitimacy of the software is proved by the fact that it is also ONC-ATCB certified. Greenway primeSUITE 2011 This is electronic health record software which has grown to be a market leader in this line of

Abstract Essay Example | Topics and Well Written Essays - 250 words - 26

Abstract - Essay Example In this study the researcher wanted to identify which markets have a higher predictability of the time series. The researcher even wanted to identify the relationship between the returns of Indian stock market and the R/S ratio. To conduct the study the author obtained the closing stock rates if different indices that were being trades on India’s stock exchange and this data comprises of data obtained from year 2000 to 2010. The researcher identified that all the stock indices that were employed in the study were close to 0.5 Hurst exponents who shows that the returns from the stock exchange are completely random and the market is quite efficient. The researcher even identified that when the values of R/S ratio were elevated, the returns were even increased and when the R/S ratio was low, the returns were even low. The researcher concludes that the R/S ratio can be used making trading decisions and while analyzing a particular trend in the stock

Concert Report Essay Example for Free

Concert Report Essay Thesis statement: â€Å"This report will simply discuss how Ludwig van Beethoven integrated old and new musical ideas into his work, thus creating an unconventional but transcendent and influential quartet, based on the String Quartet No.9 in C, Op. 59, No.3 â€Å"Razumovsky† performed on the concert.† On 22nd Nov, Shanghai Quartet, one of the world’s foremost chamber ensembles, performed two musical works. They are Ludwig van Beethoven’s String Quartet No.9 in C, Op. 59, No.3 â€Å"Razumovsky † and Antonin Dvorak’s Piano Quintet No. 2 in A, B. 155, Op.82. In this report, I will focus on discussing Beethoven’s work. 1Ludwig van Beethoven was a German composer and pianist. A crucial figure in the transition between the Classical and Romantic period in Western art music, he remains one of the most famous and influential icon for all composers. His best-known compositions include 9symphonies, 5 concertos for piano, 32 piano sonatas, and 16 string quartets. 2The String Quartet No.9 in C, Op. 59, No.3 â€Å"Razumovsky† was written in around 1805-1806, when Beethoven was aged 35 and was at the height of his productivity. It is called the Razumovsky quartets because it is commissioned by a Russian count of that name, who was the Tzars ambassador in Vienna, a keen amateur violinist and a confirmed music lover. The quartet consists of the following four movements: 1. Andante con moto Allegro vivace (C major) 2. Andante con moto quasi allegretto (A minor) 3. Menuetto (Grazioso) (C major) 4. Allegro molto (C major) I will focus on discussing how Beethoven integrated old and new ideas into the second, third and final movements The second movement brings us to an unconventional territory. Beethoven tried something radical and that is an entire Russian movement. The exotic flavor of this movement is easy enough to hear in the augmented second intervals of the opening violin melody, the frequent pizzicato accompaniment of the cello in which as if it imitates a folk instrument such as guitar of harp and especially in the long passages of static harmony. Indeed, Beethoven is successful in conjuring up this  sense of geographical distance that the movement sounds very similar to the nationalist inspiration from decades later, by Romantic period composers like Dvorak or Borodin or Chaikovsky. But the extreme modulations and patient logic of the tonal return betray it back to its time and composer. While the second movement gives an unconventional feeling and goes for something new during that time, the third movement gestures in the opposite direction. During Beethoven’s middle period, he tended to avoid the Minuet and Trio format and try to use the robust Scherzo in his works; but here he returns to the somewhat-old-fashioned form, in a movement with a characteristic rhythmic motive in the opening seamlessly exchanged between instruments. As if to complete the ‘old-fashioned’ mode, the Trios uncomplicated dance character and rising ending melodies even bring us back to the world of early Haydn, who is a Classical Period composer. Everything in this quartet has been a surprise so far, and the last movement is no exception. It is led by a gentle coda to the third movement that ends on a question mark. But then, of all things, we are presented with the start of a traditional fugue, led off by the viola at a furious tempo. Again we have a sense of traveling between the new and the old. Fugues were by now an ancient, learned device; but Beethoven integrates this one into the most extrovert and public of moods as a display of evident virtuosity for the four soloists. What is more, as soon as the four entries have been completed, there are not any formal counterpoints and Beethoven explores instead the grandiose, symphonic modes, especially that flamboyant celebration of an enormous C-major space on all four instruments. All in all, Beethoven is so successful in integrating old musical ideas, coming from the Romantic or even the Classical period, and his new thoughts into this quartet. While I listened to it, it acts like a time machine, bringing us to travel between old and new. No wonder it is regarded as one the most transcendent quartet composed by Beethoven.

Coca Cola In Egypts Market Marketing Essay

Coca Cola In Egypts Market Marketing Essay The Coca-Cola Company is established in 1886 by the pharmacist Dr. John Pemberton in Atlanta, in the beginning it was sold as a medicine. The Company registered its trade mark in March 27, 1944. Nowadays it is spread in more than 200 countries with over 500 brands and 3,300 beverage products. These products include sparkling beverages and still beverages, such as waters, juice drinks, teas, coffees, sports drinks and energy drinks. The top five NARTD (non alcoholic ready to drink) are: Coca-Cola, Diet Coke, Sprite and Fanta. The number of employees worldwide is 92,400 and headquarter is in Atlanta. The Coca-Cola Company is listed on the New York Stock Exchange under the ticker symbol KO. The Coca-Cola system operates on a local scale in every country where they do business. It does not own or control most of its bottling partners, its compromises the company and the bottling partners. The Company has more than 300 bottlers worldwide. Coca-Cola manufactures and sells concentrates, bev erage bases and syrups through its concentrate plant to bottlers; it does own the brands and is responsible for brand marketing initiatives. The bottling Companies manufacture, package, merchandise and distribute the finished branded beverages to Coca-Cola customers and vending partners, who then sell the products to the consumers.1 This was an overview on the Global Coca-Cola Company. Lets look to Coca-Cola Egypt as the paper is studying the company in Egypt. Coca-Cola exists since 1942 and has two bottlers TCCBCE and El Nile Beverage Company. The bottling operation ownership for The Coca-Cola Bottling Company (TCCBCE) is: 51% TCCBCE and 49% Coca-Cola Company as for El Nile its 100% owned by El Nile. The entire system has 11,494 full time employees. 1-coca-cola annual report The Strategic business units that the company operates in Egypt are carbonated soft drinks, energy drinks and mineral water. The company recorded revenues of $78,526 million during the financial year ended December 2009 with an increase of 15% compared to 2008. The increase of 12% in revenues was coming from CSD (carbonated soft drinks) segment and 3% from the Mineral water segment. However there is a decrease in the CSD growth rate by 3% in 2009 which was 15.6% (FY 07-08) versus 12% (FY 08-09) the decrease is due to change in the consumer life style became healthier conscious. Egypt juice Industry analysis The non carbonated soft drinks are considerate to have a huge potential within the juice sector. Egypt juice industry is a lucrative market with a value of $/$216mm, it is growing from 11-22% over the last eight years. The industry sales are 44 mm unit cases in 2009. The juice segment expected to grow at 11% Compound Annual Growth Rate (CAGR) in 2012 while the Carbonated Soft Drinks (CSD) segment is expected to grow at 4.7% Compound Annual Growth Rate (CAGR) in 2012. Based on retail audits done by the AC Nielsen and Protrac studying the Egyptian beverage market the result shows that the consumer life style is changing and became healthier conscious and they are shifting to the drinks that are healthier. The CSD market is shrinking and other markets are developing. Juice is a lucrative product category that has been growing consistently over the past 8 years. The juice industry depends on farms that cultivate fruits. The different juice type: Fruit-Flavored Drink is a 100% concentrate, Juice Drinks it contain up to 24% Juice, Nectar contains 25% up to 99% juice and product called 100% juice is a product of 100% juice. PESTEL Analysis for Juice in Egyptian market PESTEL analysis is a business measurement tool that helps to understand the external surroundings and market as such the position, potential and direction for a business. PESTEL stands for Political factors e.g. changes in government policies, Economic factors relate to changes in the wider economy such as rises in living standards or the general level of demand, Social factors explain the buying patterns and buying attitude, Technologic factors is the changes in innovation potential, Environmental factors include the weather and climate change and Legal factors major legal changes that have affected firms where they operate. All these factors are used to assess the market. Political factor Egypts political condition is secure and a completely democratic republic is projected within the near future. Egypt was ruled by many countries before establishing freedom and today it is run by a multi-party semi-presidential system where the supervisory power is separated between the president and the prime minister, although in practice the president tends to hold a larger share of the power. Egypts political system presently receives much needed financial support from the US which is helping to develop the country into a new era of optimism. Egypt increased inward investment, creating a rich investment atmosphere. Economic factor The economic environment in Egypt is ready for investment. Egypts economic freedom score is 59.0, making its economy the 94th freest in the 2010 Index. 3.2% increase in gross domestic product (GDP) Per capita to reach $2,161. Per capita consumption of non alcoholic ready to drink (NARTD) will increase by 30% reaching in 2020. Growth is highly driven by stills (juices and water). Juice is the fastest growing category with Compound Annual Growth Rate (CAGR) increase of 11 % driving growth of non alcoholic ready to drink NARTD. Social factor Key factors behind the forecast increase of juice market in Egypt is the new consumer lifestyle preferences for healthier drinks and scare of obesity which resulted a slowing growth rates for sales of carbonated soft drinks (CSD) market. Despite the fact the carbonated soft drinks (CSD) market has remained profitable. One of the main characteristic of Egyptian life style is the importance of family and friendships. Egyptians are enormously socials and one of the importances of their life style is the relaxation time which they spend with friends or families at home, cafà © or restaurants. An important part of Egyptian residents is the eating behavior. The last five years the coffee shops spread very fast in daily life especially in young adults and teen generation. The consumption of juice is correlated to person age. Population is 81 Million out of which 50% are under 20 years. 50% of the population is the prospective juice target (kids and teenagers) because 64% of ready to drink juice volumes comes from 8-29 yr olds skewed towards 8-11 yrs old. Technology factor The juice industry benefits of a huge technology. Its for the sake of both business and the consumer when new technologies guide to better quality products. The industry depends on the quality of fruits that are growing in the country. Juice makers divided their production into two different forms pasteurized and raw juice. Technology helps to retain the properties of fruit the same as its original taste. Juice shelf life is small due to defect that can happen based on environmental climate. To extend the shelf life, juice is pasteurized on the same method as milk which for decades can be considered a middle ground between raw and ultra-pasteurized. The flavor of milk is affected by pasteurization much more strongly than fruit juices tend to be. Ecological factors Juice Industry is depending on agriculture and fruit growth wherever it spread. It is necessary to realize that fruit growing relies on agricultural land, water and suitable climate. Fertilizers used in agriculture can be a source of environmental pollution. Major change in climate occurring due to global warming can impact the farming industry. This leads to a need of integration of farmers into an agro environmental program that needs a support and keeping production procedures in accordance with environmental protection and sustainability of natural process. Legal factors Legal issues involve laws in juice production regulated by Egyptian government which prohibits use of returnable glass bottles. Such regulation negatively affects juice industry as returnable glass bottles are more profitable. Porter five forces model for juice sector Porters Five Forces Model was developed by Michael E. Porter in his book Competitive Strategy: Techniques for Analyzing Industries and Competitors in 1980. The famous book he wrote in his thirties became an international best seller, published in nineteen languages and re-printed approaching sixty times. Since that time Porters Model became an important tool help for analyzing an organizations industry structure in strategic processes. Porter has identified five competitive forces that shape every industry and every market. These forces determine the intensity of competition and hence the profitability and attractiveness of an industry and answer the question of What are the key factors that can determine a business success? The five forces are described as follows: Threat of new entrants Bargaining power of customers Competitive rivalry within the industry Bargaining power of suppliers Threat of substitutes Recklies Management Project GmbH www.themanager.org (figure 1) Bargaining Power of Customers Threat of New Entrants Threat of Substitutes Competitive Rivalry between Existing firms In combination with a PESTEL-Analysis, which reveals drivers for change in an industry, Five Forces Analysis can reveal insights about the potential future attractiveness of the industry. Porters Model is useful tools to determine potential changes of competitive forces. Bargaining power of suppliers Bargaining power of suppliers is described by how much power suppliers have on you in a specific industry or market. A business or a producing industry requires inputs to give a final product such as raw materials, labor, component and other supplies. This lead to a relationship between buyer and supplier provide raw materials used in the production. Supplier is called powerful when he has influence on the producing industry. Lets focus on suppliers in Egyptian juice industry and how much they have power influencing the production of the final juice product. Juice industry depends on many suppliers; sugar, material required in packaging, preservative, flavor and a key player in juice industry is the juice concentrate supplier. Juice supply chain starts form farm that depend on fruit seasonality. The crop of any fruit varies from time to time in quantity and quality based on climate changes and natural crises. This is the main reasons that change in juice concentrate availability pric e and quality. Juice concentrate suppliers are divided in three categories. Suppliers that produce concentrate and use them in the production of final juice product, others that produce concentrate and use part of their production to make a final juice product and sell the rest and suppliers that sell all their production of juice concentrate. Its worth to mention that a big part of the juice concentrate is exported outside Egypt to other countries and one of the main countries who import from Egypt are the Gulf countries. Therefore the supplier power is considerate high because the market is dominated by a few large suppliers rather than fragmented source of supply, supplier customer are fragmented, there is a possibility for supplier to increase concentrate juice prices and there is no substitute to the juice concentrate. To reduce supplier power in juice industry it is important to know what is the influence of outside factors to be taken in consideration to find a place in the m arket. Juice producers make a partnership with suppliers that produce juice concentrate to reduce the power of suppliers. Bargaining power of customers Bargaining power of customers is how much negotiation power the customers have and how much power he has over you in a specific industry or market, meaning how much customer can impose pressure in margin and volume. When buyer has a strong economic power the relationship to the producing industry is near to what economist call monopsony, a market where there is many suppliers and one buyer. In such case your ability to capture a high proportion of the value created will decrease, and you will earn lower profit. Having a few large buyers will have a significant leverage to negotiate price and others terms because you will be afraid losing an important buyer and volume which puts you in a weak position. Buyers have also power on you if they can produce the product themselves and they can play suppliers against each others. However there is a few large buyers and they buy in a large quantities. Meanwhile there are many small buyers that you have greater control over them because they buy a small portion of your sales. Bargaining power of consumer in the juice industry, there are three type of buyer which is the direct consumer, the retail outlets and the wholesalers. 75% of direct consumers for juice freshly prepare juice at home or they buy it from a plain juice shops. In this situation the main competition of those buyers is any plain juice shops or fresh fruit that can substitute the juice product. The juice producer can reduce this bargaining by offering a differentiated product and create loyalty to the brand that offers higher value as the juice freshly prepared its shelf life is limited. The Wholesalers are few in number therefore their bargaining power of consumer is significant due to the number of juice product that they do have on the retails shelf and how do they present the product to the consumer. The retails outlets are many in numbers and they do have a big number of products however the bargaining power of wholesalers and retail outlets are not significant if the consumers are loyal to the brand. Generally the juice industry in Egypt, buyers has more power than the entrepreneurs due to the fact that consumer have different option to entertainment, number of retail outlets that have a several product on self. Therefore the differentiation, creating value to the product and loyalty to the brand is very important. Threat of a new entrant Threat of a new entrant is how easy a competitor can enter into your industry or market? New competitors determents changes in the market environment in terms of gain market shares, pressure to reduce the prices which have an impact on profit and impact on customer loyalty at any time. In term of reaction and adjustment the existing players have a pressure on them. Threat of new entrant depends on barrier to enter industry or market and how the existing player will react with a new competitor. New entrant barrier is economies of scale, the experience that the existing players have which lead to cost advantage, high fixed assets cost and strong distribution channel of existing players. The existing of these barriers protects the existing player from the threat of new entrant. In addition the existent players can react by reducing price or forming a partnership to reduce the threat of a new entrant. Threat of new entrant is considerate in Egyptian juice industry due to high capital cost and knowledge required. Based on this usually the threat of new entrant is higher for the companies that are involved in manufacturing then service. Its not always negative that you do have a competition close to you. Some industry encourage a new entrant specially if they do have already experience in a similar field and they do have a big part of their capital already established such as the factory which just need the production line and having their own distribution channel. Threat of a substitutes products Threat of substitutes products, we give term substitutes to a product that a buyer can replace a business product with another one. What products your buyer can replace your product with? It exists when a buyer can replace your product with another product for the same purpose with a lower price. In such case they can attract a significant proportion of the market and have impact on sales and volume of the existing players. The substitutes product also applies on complementary product. The main factors that can affect substitutes product are customer shift to another similar product based on lower price because your product doesnt give different value from the competitors one and customer have a little loyalty to your product therefore, the threat of substitute is considerable. A substitute threat can be reduced by differentiating your product than the other existing in market and create loyalty to the brand through marketing initiative (TV, radio, outdoors advertisingetc). Following the new live styles trend, consumers became healthier conscious make the threat of substitutes products low in juice industry. The consumption of carbonated soft drinks decreased. The substitute product in this industry can be a healthy product such as fruit juice drink, fruit flavored drink, powdered fruit drinks can substitute the juice concentrate drink and it can also be substituted by milk , fruit base yogurt and mineral or bottled water. Variety of substitutes products are available at the market consumer have an open choices which they can choose whatever suits their needs. However they are not real substitutes products because juice is drunk in different time and occasions. Rivalry between existing firms Rivalry is the competition between existing firms in an industry. In certain industry the rivalry is high and has an impact on profit as you cannot set your own price and it can make the profit to zero. This force might be the most important in Poters five forces as it describe the intensity between existing players. The rivalry is called high when the competitors on a same industry have similar products with no differentiation and they compete in term of price. The market players are same in mass with comparable strategies. Having high barrier to exit the market and when the market is increasing slowly or shrinking this makes the rivalry a considerable force. To decrease the rivalry between existing players you should avoid price competition, differentiate your product and strategies, focus on a different sector and avoid high capacity production. The Egyptian juice market is a fragmented market with many players. Four companies have 50% of the market the rest are less than 5% each. The market is not only splited between the players in terms of market share but also shrinked by products. This means that there is a good chance to enter the market. However, PepsiCo the major competitive to Coca-Cola is preparing new juice launch during the current year. PepsiCo made a joint venture with Almarai Company (extremely successful dairy foods company in the Middle East) and have acquired Beyti well known brand name in Egypt. It produces a variety of high-quality dairy and juice. They are big in size with a very strong distribution channel however the consumer has a law loyalty to specific brand. This situation will make rivalry in the near future. Egypt juice market analysis Lets go more deep and look into the market analysis to be able to determine the juice market sucess . The goal is to be able to find out the market attractivness and understand more about the opportunity and threats of the sector. Key success factors Key success factors depend on two questions which need to be analyzed What does the consumer want? (Here we need to analyze the market) How to face the competition? (Competition analysis) In Egypt juice sector to make a success from the consumer point: Egyptians doesnt make a great difference between artificial distilled fruit beverage and fruit juice they are comparing products in terms of price. Therefore you need to have a competitive price or to build a differentiation strategy to enable you to set your price. Innovation is one of key success factors that need to be present to gain consumer. The consumer has a law loyalty to brands this makes the product availability in market very important. The availability plus the innovation in packages and product range that suits the new consumer life styles will help to build loyalty to the brand. For the competition, you need to be different in product image, have a strong distribution channel to be able to position yourself in the market and to start to compete. Demand Analysis Demand characteristic Following the new consumer life style, the juice market has a high demand based on questionnaire done by MEMRB agency to the Coca-Cola Egypt company here is the outcome. Those that consume juice product on monthly bases dont think it is as strong on Thirst quenching, Good for you, Great tasting and refreshing. However, an improvement on all measures for juice, frequent consumption coming from weekly consumers. Consumer that thinks that they are always doing new thinks shows growth from0% to 7% in 2008-2009 while the carbonated soft drinks shows 3% increase in 2009 and the one that things that uice gives energy shows an improvement from 5% to 9% for year 2008-2009 while the carbonated soft drinks shows a decrease from -6% to -11% for year 2008-2009. The market study also shows that the Egyptian consume 60% of juice drink out of home in cafà ©, shops or kiosks this is the opposite of the carbonated soft drinks percentage. 25% are consumed in morning occasions from 9-12am other than breakfast. Snacking the biggest occasion came with 36% it stats from 3-4pm. Bibliographies http://www.wikinvest.com/stock/Coca-Cola_Company_(KO) http://www.thecoca-colacompany.com/ Internal resources from the Coca-cola Egypt http://en.wikipedia.org/wiki/Juice http://www.propertyshowrooms.com/egypt/property/investment/egypt-property-investment-strategies.asp http://www.globalpropertyguide.com/Middle-East/Egypt/gdp-per-capita http://www.dairyengineering.com/applejuice.asp http://www.quickmba.com/strategy/porter.shtml http://www.themanager.org/pdf/p5f.pdf http://www.ces.purdue.edu/extmedia/ec/ec-722.pdf